Branded and non-branded segmentation, multi-attribution reporting, role-specific dashboards, forecasting and more. Learn how we raise the bar for agency accountability and reporting.
Through the course of testing many popular PLA strategies, we have found that the segmentation of PLAs by the intent of the user’s query yields the most radical improvements in profitability. Learn how we leverage our proprietary tool set to implement this level of segmentation for retailers with hundreds of thousands of products.
In addition to rule-based and manual external revisions, we also work with internal IT and development teams to construct a root product feed which yields a competitive advantage.
We specialize in scaling profits from non-branded paid search initiatives. Learn how our SEO-conscious approach to SEM focuses on driving incremental profit rather than cannibalizing sales from other channels.
We combine behavioral, demographic and psychographic audience segmentation, dynamically generated ad creative and rigorous KPI-driven bid optimization for improved profitability.
We often find mid-market and smaller eCommerce retailers either underutilize their customer file, or completely neglect it for marketing purposes. It is our opinion that the customer file is the single most valuable resource to any retailer, and mining customer data to understand CLTV and retention can quite literally be the difference between a 15% Y/Y growth rate and an 80% Y/Y growth rate for your business.