Omnitail is a mission-driven organization, not only dedicated to providing exceptional quality and sophisticated analysis and reporting, but also to raising the industry benchmark for agency accountability. We aim to exceed performance expectations by taking a highly segmented approach to measurement.

We believe in the expression “averages are lies.” Therefore we constantly monitor and report on performance in isolated components, beginning with the segmentation of branded and non-branded channel performance. Our measurement and reporting capabilities meet the needs of the most sophisticated analysts, managers and executives in the industry. Many benefits come with being an Omnitail client, including:

  • Multi-attribution reporting – We work with you to establish a minimum of two attribution models to be used for reporting: one used to assign credit, and the other to inform decision making.
  • Customizable, detailed reporting and dashboards – We tailor our reporting to meet your business objectives and to resonate with their audience. Analysts, managers and executives have different expectations for reporting, so we work to produce reporting that meets the needs of all stakeholders.
  • Budgeting and forecasting – We work with internal stakeholders to provide accurate budgets and forecasts of future channel performance.
  • Vendor analysis – We help you understand which vendors tend to cannibalize sales and which deserve additional credit.
  • SEO/SEM overlap analysis – We segment search engine marketing (SEM) initiatives that drive incremental sales from those that cannibalize sales from organic search.
  • Business Intelligence – By integrating with your marketing database, we combine web analytics data with customer data in order to gain a better understanding of the true business impact of marketing initiatives.