Feelin’ hot, hot, hot—it’s that time of year again. As we roll into the peak of summer and the end of Q2, our analysts and strategists have some hot takes on industry trends to share. So let’s crank up the air conditioning and crank out the updates!
I think a ‘finally!’ is in order. You can finally segment for conversion actions at the campaign level for search and display campaigns. Before this update, conversion action settings could only be applied to your whole account. Now, if you have two very different conversion goals such as form fill-outs versus cart check-outs you can now simply create two different campaigns—what a relief! Read the Full Article Here.