Hope your October is going spook-tacularly! Black Friday is just around the corner, but don’t be afraid! We’ve gathered up a few of our top digital marketing updates from Q3 to share with you, so you can start your Q4 off savvy.
If you use match types, you’ve probably already seen the effects of this update. Google announced at the end of July that they will be extending same-meaning close variants to phrase match and broad match modifiers. For example, the broad match modifier keyword “+lawn +mowing +service” could now match to “grass cutting and gardening services”. Before, broad match modifiers would only match to misspellings, plurals, stemmings, and abbreviations. Read the full article here.