As 2019 comes to an end, we hope you had a successful and profitable Q4! Despite the Black Friday and Cyber Monday madness, Google kept the updates rolling all throughout Q4. Here are a few of the biggest game changers for 2020 and our analysts insights.
Google announced on December 9th, that it will be launching BERT globally in over 70 languages. BERT is a neural network-based system for language learning for computer software. Using BERT, Google will be able to serve more relevant search results, in particular for long-tail queries by teaching the AI to better understand the context of words. Bing has been using BERT since April and has already seen improvement in the relevance of search results.