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Posts by: Christina DiSomma

Should I Turn Off Ad Spend During The Pandemic?

Should I Turn Off Ad Spend During The Pandemic?

The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]

Google Shopping For Gmail: What You Need to Know

Google Shopping For Gmail: What You Need to Know

What’s Happening: March 2020  This week, the first week of March, Google is rolling out[…]

Achieving Google Shopping Success with Revenue Per Click

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[…]

Online Retailers: Are You Ready for Black Friday?

Online Retailers: Are You Ready for Black Friday?

The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[…]

4 Product Feed Fixes to Make Before the Holiday Season

4 Product Feed Fixes to Make Before the Holiday Season

Black Friday and Cyber Monday are fast approaching! The holiday season (and Q4 in general)[…]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[…]

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

What is Contribution Margin —Should You Be Tracking It?

What is Contribution Margin —Should You Be Tracking It?

It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]