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Posts by: Christina DiSomma
Use Your Prime Day Sales Data to Thrive this Holiday Season
Want to learn how to use Prime Day data for the holidays? In any year,[...]
How to Price Your Products Competitively on Google
Want to price your products competitively? To have competitive pricing on Google Shopping, the best[...]
3 Ways to Optimize PPC Campaigns with Device Modifiers
Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for[...]
How to Find a Good PPC Budget
We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]
Close Variants in Google Ads Aren’t Really That Close
Recently, a client’s search campaign performance dipped, and one of our analysts did some digging[...]
Amazon’s Impression Share Rises Across Google Shopping
Omnitail analysts have noticed an interesting shift over the past couple of weeks: Amazon has[...]
Spending Enough on Advertising? How to Forecast Ad Spend
Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]
![How to Segment Google Shopping Queries [Infographic]](https://omnitail.net/wp-content/uploads/2018/12/redesign-titlecards-24-e1597235500359.png)
How to Segment Google Shopping Queries [Infographic]
With the current rise in ecommerce sales, and recent changes to the Google Shopping platform,[...]
Free Google Shopping Listings: What They Mean For Advertisers
Today, Google announced a seismic shift to its advertising platform: the introduction of free organic[...]
Should I Turn Off Ad Spend During The Pandemic?
The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]