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Posts by: Christina DiSomma
5 Google Shopping Upgrades You Should Take Advantage Of
Google Shopping ads can be complicated—and with new features added all the time, it can[...]
How to Build a Keyword List for Amazon
If you’re running Amazon campaigns with manual targeting, you know keyword creation can be a[...]
Account for the “2020 Effect” in Your 2021 Advertising Management
Time alone will tell how quickly the economy will recover in 2021, and how the[...]
How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]
2021 Updates to Google Broad Match Modifier and Phrase Match Keywords
Today, February 4th, Google announced a major update to keyword match types within paid search[...]
The Advertiser’s Guide to Google Shopping Placements
Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]
How to Set Up Google Analytics 4 on Your Site
What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]
Online Retailers: Are You Ready for Black Friday?
Make it-or-break it—the weeks between Thanksgiving and Christmas are crucial for your online business. To[...]
New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]