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Posts by: Christina DiSomma

Use Your Prime Day Sales Data to Thrive this Holiday Season

Use Your Prime Day Sales Data to Thrive this Holiday Season

Want to learn how to use Prime Day data for the holidays? In any year,[...]

How to Price Your Products Competitively on Google

How to Price Your Products Competitively on Google

Want to price your products competitively? To have competitive pricing on Google Shopping, the best[...]

3 Ways to Optimize PPC Campaigns with Device Modifiers

3 Ways to Optimize PPC Campaigns with Device Modifiers

Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for[...]

How to Find a Good PPC Budget

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]

Amazon’s Impression Share Rises Across Google Shopping

Amazon’s Impression Share Rises Across Google Shopping

Omnitail analysts have noticed an interesting shift over the past couple of weeks: Amazon has[...]

Spending Enough on Advertising? How to Forecast Ad Spend

Spending Enough on Advertising? How to Forecast Ad Spend

Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]

How to Segment Google Shopping Queries [Infographic]

How to Segment Google Shopping Queries [Infographic]

With the current rise in ecommerce sales, and recent changes to the Google Shopping platform,[...]

Free Google Shopping Listings: What They Mean For Advertisers

Free Google Shopping Listings: What They Mean For Advertisers

Today, Google announced a seismic shift to its advertising platform: the introduction of free organic[...]

Should I Turn Off Ad Spend During The Pandemic?

Should I Turn Off Ad Spend During The Pandemic?

The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]

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