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Posts by: Christina DiSomma

Close Variants in Google Ads Aren’t Really That Close

Close Variants in Google Ads Aren’t Really That Close

Recently, a client’s search campaign performance dipped, and one of our analysts did some digging[...]

Amazon’s Impression Share Rises Across Google Shopping

Amazon’s Impression Share Rises Across Google Shopping

Omnitail analysts have noticed an interesting shift over the past couple of weeks: Amazon has[...]

Spending Enough on Advertising? How to Forecast Ad Spend

Spending Enough on Advertising? How to Forecast Ad Spend

Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]

How to Segment Google Shopping Queries [Infographic]

How to Segment Google Shopping Queries [Infographic]

With the current rise in ecommerce sales, and recent changes to the Google Shopping platform,[...]

Free Google Shopping Listings: What They Mean For Advertisers

Free Google Shopping Listings: What They Mean For Advertisers

Today, Google announced a seismic shift to its advertising platform: the introduction of free organic[...]

Should I Turn Off Ad Spend During The Pandemic?

Should I Turn Off Ad Spend During The Pandemic?

The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]

3 Ways to Rank Higher on Google Shopping

3 Ways to Rank Higher on Google Shopping

How do you rank higher on Google Shopping? There isn't a switch you can flip[...]

Google Shopping For Gmail: What You Need to Know

Google Shopping For Gmail: What You Need to Know

What’s Happening: March 2020  This week, the first week of March, Google is rolling out[...]

Achieving Google Shopping Success with Revenue Per Click

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]

Online Retailers: Are You Ready for Black Friday?

Online Retailers: Are You Ready for Black Friday?

The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[...]

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