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Posts by: Christina DiSomma

5 Google Shopping Upgrades You Should Take Advantage Of

5 Google Shopping Upgrades You Should Take Advantage Of

Google Shopping ads can be complicated—and with new features added all the time, it can[...]

How to Build a Keyword List for Amazon

How to Build a Keyword List for Amazon

If you’re running Amazon campaigns with manual targeting, you know keyword creation can be a[...]

Account for the “2020 Effect” in Your 2021 Advertising Management

Account for the “2020 Effect” in Your 2021 Advertising Management

Time alone will tell how quickly the economy will recover in 2021, and how the[...]

How to Measure 2020 Advertising Performance Year Over Year

How to Measure 2020 Advertising Performance Year Over Year

2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]

The Advertiser’s Guide to Google Shopping Placements

The Advertiser’s Guide to Google Shopping Placements

Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]

How to Set Up Google Analytics 4 on Your Site

How to Set Up Google Analytics 4 on Your Site

What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

Online Retailers: Are You Ready for Black Friday?

Online Retailers: Are You Ready for Black Friday?

Make it-or-break it—the weeks between Thanksgiving and Christmas are crucial for your online business. To[...]

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]

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