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Posts by: Christina DiSomma

How to Segment Google Shopping Queries [Infographic]

How to Segment Google Shopping Queries [Infographic]

With the current rise in ecommerce sales, and recent changes to the Google Shopping platform,[...]

Free Google Shopping Listings: What They Mean For Advertisers

Free Google Shopping Listings: What They Mean For Advertisers

Today, Google announced a seismic shift to its advertising platform: the introduction of free organic[...]

Should I Turn Off Ad Spend During The Pandemic?

Should I Turn Off Ad Spend During The Pandemic?

The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]

3 Ways to Rank Higher on Google Shopping

3 Ways to Rank Higher on Google Shopping

How do you rank higher on Google Shopping? There isn't an a switch you can[...]

Google Shopping For Gmail: What You Need to Know

Google Shopping For Gmail: What You Need to Know

What’s Happening: March 2020  This week, the first week of March, Google is rolling out[...]

Achieving Google Shopping Success with Revenue Per Click

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]

Online Retailers: Are You Ready for Black Friday?

Online Retailers: Are You Ready for Black Friday?

The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[...]

4 Product Feed Fixes to Make Before the Holiday Season

4 Product Feed Fixes to Make Before the Holiday Season

Black Friday and Cyber Monday are fast approaching! The holiday season (and Q4 in general)[...]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

"The conversions seem off on Google Ads." "The conversion data from Google Analytics doesn't match[...]

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