Search
Posts by: Christina DiSomma
How to Set Up Google Analytics 4 on Your Site
What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]
Online Retailers: Are You Ready for Black Friday?
Make it-or-break it—the weeks between Thanksgiving and Christmas are crucial for your online business. To[...]
New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]
4 Product Feed Fixes to Make Before the Holiday Season
Black Friday and Cyber Monday are fast approaching! The holiday season means increased spend and[...]
Use Your Prime Day Sales Data to Thrive this Holiday Season
Want to learn how to use Prime Day data for the holidays? In any year,[...]
How to Price Your Products Competitively on Google
Want to price your products competitively? To have competitive pricing on Google Shopping, the best[...]
3 Ways to Optimize PPC Campaigns with Device Modifiers
Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for[...]
How to Find a Good PPC Budget
We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]
Close Variants in Google Ads Aren’t Really That Close
Recently, a client’s search campaign performance dipped, and one of our analysts did some digging[...]