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Posts by: Christina DiSomma

How to Set Up Google Analytics 4 on Your Site

How to Set Up Google Analytics 4 on Your Site

What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

Online Retailers: Are You Ready for Black Friday?

Online Retailers: Are You Ready for Black Friday?

Make it-or-break it—the weeks between Thanksgiving and Christmas are crucial for your online business. To[...]

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]

4 Product Feed Fixes to Make Before the Holiday Season

4 Product Feed Fixes to Make Before the Holiday Season

Black Friday and Cyber Monday are fast approaching! The holiday season means increased spend and[...]

Use Your Prime Day Sales Data to Thrive this Holiday Season

Use Your Prime Day Sales Data to Thrive this Holiday Season

Want to learn how to use Prime Day data for the holidays? In any year,[...]

How to Price Your Products Competitively on Google

How to Price Your Products Competitively on Google

Want to price your products competitively? To have competitive pricing on Google Shopping, the best[...]

3 Ways to Optimize PPC Campaigns with Device Modifiers

3 Ways to Optimize PPC Campaigns with Device Modifiers

Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for[...]

How to Find a Good PPC Budget

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]

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