Posts by: Christina DiSomma
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[…]
Online Retailers: Are You Ready for Black Friday?
The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[…]
4 Product Feed Fixes to Make Before the Holiday Season
Black Friday and Cyber Monday are fast approaching! The holiday season (and Q4 in general)[…]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[…]
Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]
What is Contribution Margin —Should You Be Tracking It?
It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]