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Posts by: Christina DiSomma
Close Variants in Google Ads Aren’t Really That Close
Recently, a client’s search campaign performance dipped, and one of our analysts did some digging[...]
Amazon’s Impression Share Rises Across Google Shopping
Omnitail analysts have noticed an interesting shift over the past couple of weeks: Amazon has[...]
Spending Enough on Advertising? How to Forecast Ad Spend
Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]
![How to Segment Google Shopping Queries [Infographic]](https://omnitail.net/wp-content/uploads/2018/12/redesign-titlecards-24-e1597235500359.png)
How to Segment Google Shopping Queries [Infographic]
With the current rise in ecommerce sales, and recent changes to the Google Shopping platform,[...]
Free Google Shopping Listings: What They Mean For Advertisers
Today, Google announced a seismic shift to its advertising platform: the introduction of free organic[...]
Should I Turn Off Ad Spend During The Pandemic?
The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]
3 Ways to Rank Higher on Google Shopping
How do you rank higher on Google Shopping? There isn't a switch you can flip[...]
Google Shopping For Gmail: What You Need to Know
What’s Happening: March 2020 This week, the first week of March, Google is rolling out[...]
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]
Online Retailers: Are You Ready for Black Friday?
The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[...]