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Posts by: Savannah St. John

The Secret to Remarketing Ads for Google Shopping

The Secret to Remarketing Ads for Google Shopping

Are you using remarketing ads for your Google Shopping campaigns? Remarketing ads can keep your[...]

2021 Digital Marketing and E-Commerce Q1 Round-Up

2021 Digital Marketing and E-Commerce Q1 Round-Up

Welcome to our first quarterly round-up of 2021! If you’re new here, every quarter we[...]

Video Ad Formats on Amazon Advertising and Google Ads

Video Ad Formats on Amazon Advertising and Google Ads

More and more platforms are adding video to their armada of ad formats: Amazon, Google[...]

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

If you want to grow profit on Google Shopping, a one ad group campaign probably[...]

5 Ways to Optimize Your Amazon Campaigns

5 Ways to Optimize Your Amazon Campaigns

Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a[...]

How to Measure PPC Campaigns for Ecommerce

How to Measure PPC Campaigns for Ecommerce

Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]

2020 Digital Marketing and Ecommerce Q4 Round-Up

2020 Digital Marketing and Ecommerce Q4 Round-Up

As we move into 2021 (finally!), it’s good to take a look back at what[...]

Your Holiday Google Shopping Ads Didn’t Work—Now What?

Your Holiday Google Shopping Ads Didn’t Work—Now What?

You spent time getting your Google Shopping campaigns ready for the holiday season — creating[...]

15 Questions to Ask Before Hiring a Digital Marketing Agency

15 Questions to Ask Before Hiring a Digital Marketing Agency

“How much do you charge?” Believe it or not, there are more important questions to[...]

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