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Posts by: Tim Moran
Should I Bid on My Brand Name?
The two types of paid search queries (branded and non-branded) are inherently different, and you[...]
Facebook Attribution vs. Google Analytics Attribution
Depending on your point of view, Facebook is either the best or the worst form[...]
How to Effectively Build Profitable Google Shopping Campaigns
You're ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[...]
Smart Campaigns: Sacrificing Actionable Data for Simplicity
Are Google Shopping Smart Shopping Campaigns a Good Idea? Smart Shopping campaigns are the simplest,[...]