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5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[...]

The Secret to Building Effective Remarketing Audiences

The Secret to Building Effective Remarketing Audiences

Why Should I Create Remarketing Campaigns? Remarketing (or sometimes, "retargeting") is a commonly overlooked area[...]

Can Google Shopping Ads Appear on YouTube?

Can Google Shopping Ads Appear on YouTube?

The answer is yes! Google Shopping ads can show on Google Shopping, Google Search, Google[...]

How to Effectively Build Profitable Google Shopping Campaigns

How to Effectively Build Profitable Google Shopping Campaigns

You're ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[...]

Smart Campaigns: Sacrificing Actionable Data for Simplicity

Smart Campaigns: Sacrificing Actionable Data for Simplicity

Are Google Shopping Smart Shopping Campaigns a Good Idea? Smart Shopping campaigns are the simplest,[...]

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