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SEM Management

11 Steps to Elevate Your Digital Marketing Campaigns

11 Steps to Elevate Your Digital Marketing Campaigns

It’s a lot of work to set up digital marketing campaigns, especially if you start[...]

Spending Enough on Advertising? How to Forecast Ad Spend

Spending Enough on Advertising? How to Forecast Ad Spend

Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]

8 Ways to Know If Your Digital Marketing Agency Is Trustworthy

8 Ways to Know If Your Digital Marketing Agency Is Trustworthy

Your worst nightmare. You sign on with a new marketing agency, and you’re excited to[...]

Essential Steps to Liquidating Inventory

Essential Steps to Liquidating Inventory

In a perfect world, businesses would never have to liquidate inventory. Winter items would sell[...]

Reacting to Changes in Your Supply Chain 

Reacting to Changes in Your Supply Chain 

Supply chain shortages are a real problem in the wake of COVID-19.  Retailers, tech, travel,[...]

Interview: New Gmail Placement for Google Shopping Ads

Interview: New Gmail Placement for Google Shopping Ads

This month Google released the Gmail placement for Google Shopping Ads. (For the full update[...]

Should I Turn Off Ad Spend During The Pandemic?

Should I Turn Off Ad Spend During The Pandemic?

The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]

Google Shopping For Gmail: What You Need to Know

Google Shopping For Gmail: What You Need to Know

What’s Happening: March 2020  This week, the first week of March, Google is rolling out[...]

Should I Use ECPC Bidding?

Should I Use ECPC Bidding?

eCPC stands for “enhanced cost per click."  As a Google smart bidding strategy, it utilizes[...]

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