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SEM Management
11 Steps to Elevate Your Digital Marketing Campaigns
It’s a lot of work to set up digital marketing campaigns, especially if you start[...]
Spending Enough on Advertising? How to Forecast Ad Spend
Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]
8 Ways to Know If Your Digital Marketing Agency Is Trustworthy
Your worst nightmare. You sign on with a new marketing agency, and you’re excited to[...]
Essential Steps to Liquidating Inventory
In a perfect world, businesses would never have to liquidate inventory. Winter items would sell[...]
How to Generate Google Ads Keywords Using Python
I generated over a million unique Google Ads keywords — using just a few lines[...]
Reacting to Changes in Your Supply Chain
Supply chain shortages are a real problem in the wake of COVID-19. Retailers, tech, travel,[...]
Interview: New Gmail Placement for Google Shopping Ads
This month Google released the Gmail placement for Google Shopping Ads. (For the full update[...]
Should I Turn Off Ad Spend During The Pandemic?
The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product[…]
Google Shopping For Gmail: What You Need to Know
What’s Happening: March 2020 This week, the first week of March, Google is rolling out[...]
Should I Use ECPC Bidding?
eCPC stands for “enhanced cost per click." As a Google smart bidding strategy, it utilizes[...]