SEM Management
Should I Use ECPC Bidding?
eCPC stands for “enhanced cost per click.” As a Google smart bidding strategy, it utilizes[…]
What’s in a Conversion Rate: How to Drive Conversions in Google Ads
Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]
How to Slide into Your Competitors’ Branded Searches
Competitor traffic can be a valuable addition to your search campaigns. After all, people searching[…]
How to Keep Competitors Out of Your Search Results
Search for your business online right now. Is your business the top search result? Hopefully[…]
How to Drive Profit—Even On Clearance Items
Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]
Measuring The Economic Value of Seller Rating Extensions
Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]