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SEM Management

Account for the “2020 Effect” in Your 2021 Advertising Management

Account for the “2020 Effect” in Your 2021 Advertising Management

Time alone will tell how quickly the economy will recover in 2021, and how the[...]

How to Measure 2020 Advertising Performance Year Over Year

How to Measure 2020 Advertising Performance Year Over Year

2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

It's easy to fall into the same old routine with your digital marketing campaigns. If[...]

How to Measure PPC Campaigns for Ecommerce

How to Measure PPC Campaigns for Ecommerce

Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]

Before Hiring a Digital Marketing Agency, Ask These 8 Questions [Infographic]

Before Hiring a Digital Marketing Agency, Ask These 8 Questions [Infographic]

Looking to hire a digital marketing agency? You've heard the sales spiels, read the slide[...]

15 Questions to Ask Before Hiring a Digital Marketing Agency

15 Questions to Ask Before Hiring a Digital Marketing Agency

“How much do you charge?” Believe it or not, there are more important questions to[...]

7 Ways PPC Automation Misses the Mark

7 Ways PPC Automation Misses the Mark

Are you considering automating your PPC ads? Sure, automation may save you time, but consider[...]

3 Ways to Optimize PPC Campaigns with Device Modifiers

3 Ways to Optimize PPC Campaigns with Device Modifiers

Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for[...]

How to Find a Good PPC Budget

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]

Solving Missing Google Shopping Attributes

Solving Missing Google Shopping Attributes

In our line of work, we often encounter missing data and missing Google Shopping attributes[...]

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