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SEM Management
Account for the “2020 Effect” in Your 2021 Advertising Management
Time alone will tell how quickly the economy will recover in 2021, and how the[...]
How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]
![11 Steps to Elevate Digital Marketing Campaigns [Infographic]](https://omnitail.net/wp-content/uploads/2021/01/digitalmarketing-28-e1612279048176.png)
11 Steps to Elevate Digital Marketing Campaigns [Infographic]
It's easy to fall into the same old routine with your digital marketing campaigns. If[...]
How to Measure PPC Campaigns for Ecommerce
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]
![Before Hiring a Digital Marketing Agency, Ask These 8 Questions [Infographic]](https://omnitail.net/wp-content/uploads/2021/01/january-SM-5-03.png)
Before Hiring a Digital Marketing Agency, Ask These 8 Questions [Infographic]
Looking to hire a digital marketing agency? You've heard the sales spiels, read the slide[...]
15 Questions to Ask Before Hiring a Digital Marketing Agency
“How much do you charge?” Believe it or not, there are more important questions to[...]
7 Ways PPC Automation Misses the Mark
Are you considering automating your PPC ads? Sure, automation may save you time, but consider[...]
3 Ways to Optimize PPC Campaigns with Device Modifiers
Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for[...]
How to Find a Good PPC Budget
We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]
Solving Missing Google Shopping Attributes
In our line of work, we often encounter missing data and missing Google Shopping attributes[...]
