SEM Management

Should I Use ECPC Bidding?

Should I Use ECPC Bidding?

eCPC stands for “enhanced cost per click.”  As a Google smart bidding strategy, it utilizes[…]

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]

How to Drive Profit—Even On Clearance Items

How to Drive Profit—Even On Clearance Items

Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]

Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]

12 months ago