Whether you want to learn the ins-and-outs of attribution or have questions like “How are my conversions counted?” or “Why don’t my models agree across platforms?”—we’ll cover all this and…
- Guide you through the default attribution models across platforms like Google Ads and Google Analytics, to determine which model you are currently using.
- Dive in to alternative attribution models offered on Google Ads, Google Analytics, Bing Ads, and Paid Social Platforms and the pros and cons of each.
- Give you the tools to determine which model is right for you—from which platform to which model to use.
- Explore Omnitail’s approach to attribution and the importance of transparency.