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Learn How to Choose the Best Model for Your Business

Whether you want to learn the ins-and-outs of attribution or have questions like “How are my conversions counted?” or “Why don’t my models agree across platforms?”—we’ll cover all this and…

  • Guide you through the default attribution models across platforms like Google Ads and Google Analytics, to determine which model you are currently using.


  • Dive in to alternative attribution models offered on Google Ads, Google Analytics, Bing Ads, and Paid Social Platforms and the pros and cons of each. 


  • Give you the tools to determine which model is right for you—from which platform to which model to use. 


  • Explore Omnitail’s approach to attribution and the importance of transparency.

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