Search

Posts Tagged: Google Shopping

Interview: New Gmail Placement for Google Shopping Ads

Interview: New Gmail Placement for Google Shopping Ads

This month Google released the Gmail placement for Google Shopping Ads. (For the full update[...]

Achieving Google Shopping Success with Revenue Per Click

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]

Can Google Shopping Ads Appear on YouTube?

Can Google Shopping Ads Appear on YouTube?

The answer is yes! Google Shopping ads can show on Google Shopping, Google Search, Google[...]

How to Effectively Build Profitable Google Shopping Campaigns

How to Effectively Build Profitable Google Shopping Campaigns

You're ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[...]

11 months ago
How to Drive Profit—Even On Clearance Items

How to Drive Profit—Even On Clearance Items

Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]

Segmenting PLAs: Benefits of a Funnel System

Segmenting PLAs: Benefits of a Funnel System

Google Ads' Solution to Segmenting PLAs—Just Don't! Before working at Omnitail, I gained most of[...]

Retailers: Do You Segment PLAs For Query Intent?

Retailers: Do You Segment PLAs For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[...]