Updated bidding structure to prioritize profit
Built a scalable, custom Amazon campaign structure to match the goals of our client’s enterprise business
Beat the all-category average on Amazon
Increased total orders 104%
Updated bidding structure to prioritize profit
Built a scalable, custom Amazon campaign structure to match the goals of our client’s enterprise business
Beat the all-category average on Amazon
Increased total orders 104%
Our client, an enterprise-level, global body care retailer, had an impressive catalog—but lacked a presence on Amazon. On top of that, they wanted to expand into the the US market.
To reach their goals, they needed a way to effectively scale their advertising program—and an agency to help.
Omnitail was up to the task.
By tailoring management to meet their specific goals, we made significant improvements in profitability and efficiency across campaigns.
The result?
ROAS across all campaigns beat the all-category average on Amazon (a major achievement!) and in the case of Sponsored Products campaigns, we did it while keeping costs per click below the category average!
Revenue doubled in their first few months with Omnitail, and even better: profit increased, too! Read how we did it in this body care Amazon case study:
Savannah is a Marketing Specialist at Omnitail. She has a Bachelor of Science in Marketing with a minor in Graphic Design from George Mason University. She enjoys working with the amazing team at Omnitail to create original, helpful content.
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