Product Feed Optimization
Unlock the profit hidden in your product feed today.
Unlock Profit in Your Google Shopping Feed
When was the last time you cleaned up your Google Shopping product feed?
If your answer is “never,” you’re not alone. Most agencies skip this crucial step—letting your valuable ad dollars slip through the cracks.
It’s more than just pocket change. A disorganized product feed leads to lost conversions, missing data, and worst of all—wasted profit. But you can avoid the headache. When we clean up your feed with our six-step product feed management process, you’ll be shocked by how much money you’ve been sitting on this whole time.
Feed Management on any Platform
Our 6-step process
With over 21,000,000 products optimized, Omnitail’s product feed management minimizes errors and maximizes your profit in just 6 Steps:
Every new client’s feed is audited according to a rigorous set of standards before being rebuilt, to make sure no potential profit slips through the cracks.
Once the data has been validated, we map the relevant source fields to fields in the new feed. This mapping is validated again to make sure your data is in the right place.
After mapping the data, our analysts solve for missing or inaccurate data. We also fix any errors resulting from disallowed terms or special characters.
We create logical product segments in the feed which are unique to every client and can include important factors like brand, vendor, and seasonality.
We segment your products by available margin, in addition to key product attributes such as seasonality. We also segment out top-selling products to direct ad spend more precisely.
Finally, your feed is synced at least daily, to ensure the information present in GMC is up-to-date. This process also ensures products can serve as quickly as possible.
What Our Clients Think
1. Audit data
In the first step of our feed optimization process we audit your account, starting by checking that all required fields are present. Then we create parent-child SKUs to ensure variants are properly advertised. Finally, we merge all other relevant data sources such as updated descriptions or alternate currencies.
2. Map fields
Once the data has been validated, we map source fields from your old feed to the new Google Shopping product feed. This mapping is validated again to ensure the data ends up in the right place. Fields we map include:
3. Revise fields
After mapping the data, we solve for inaccurate data, and fix errors such as:
Once we revise everything, we double-check the feed to make sure every missing or inaccurate field is updated and optimized. This process ensures that your campaigns are built with the best possible data.
4. Build Campaigns
Your dedicated analyst will create a campaign structure tailored to your business. Your product feed management can include variety of product attributes such as:
Including these attributes in your campaign structure allows us to adjust our bidding strategy with precision. The most important segmentation attribute is the cost-of-goods or available margin. This allows us to bid each segment to the level that produces the most profit.
5. Find top sellers
Next, we identify top performers and separate them from products that don’t sell as well. This also allows us to assign appropriate bids to products based on performance. A large percentage of spend can be directed to your top selling products that will grow your revenue and increase profit. At the same time products that sell less frequently are still able to be advertised as a spend level that’s profitable.
Your top products might override other products in an ad group—that’s why we segment them out in our campaign structure.
6. Sync Your feed daily
Even if your feed is optimized, it won’t do any good if your feed isn’t routinely synced. But you don’t need to worry about that!
Our product feed management includes at least daily syncs, to ensure the information present in Google Merchant Center is as up-to-date as possible. This process also ensures any needed campaigns or ad groups are promptly built, so products can serve as quickly as possible.
The Final Piece of The Puzzle
Product feed management is an ongoing process.
You can rest easy knowing our analysts run regular checks on your product feed, to ensure any errors or disapprovals are found and fixed before they can become major problems!
We also look for opportunities to continually improve the quality of your feed—by performing in-depth title optimization analyses and other reviews regularly.
Want to see just how much money you could be missing out on? Set up a free strategy call today to unlock the profit hidden in your Google Shopping product feed today!
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How we work
Ready to start growing profit? Here are the steps to take.
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.