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We Can't Build a Bridge—But We Can Build You a Feed.

Only engineers build bridges. There’s a reason: small mistakes in construction can be costly and dangerous. The same is true for your Google Shopping product feed. Missing attributes and mismatched data quickly escalate to bigger problems down the road—but you can avoid the headache.

Trust the experts to build your feed. With over 21,000,000 products optimized, Omnitail’s product feed management minimizes errors and maximizes your profit.

We can’t build a bridge, but we can build you an amazing Google Shopping feed. Let’s start building.

Product Feed Management on Any Platform

From Shopify to homegrown point-of-sale systems—we handle it all.

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FTP/HTTP

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Before and after Omnitail's product feed management. Left, an unoptimize Google Shopping product. Right, a product with title optimizations.

More Than Just Nickels in Your Couch Cushions

When was the last time you cleaned up your Google Shopping product feed? If your answer is “never,” you’re not alone. Most agencies skip this crucial step—letting your valuable ad dollars slip through the cracks.

It’s more than just pocket change. When we clean up your feed with our six-step product feed management process, you’ll be shocked by how much money you’ve been sitting on this whole time.

Omnitail's 6 Step Product Feed Management Process

You’re only 6 steps away from your most profitable product feed ever!

1. Audit

Ensure maximum data quality for accurate reporting.

2. Map

Set a good foundation by accurately mapping your old feed to your new one.

3. Revise

Correct missing and inaccurate data through manual revisions.

4. Build

Create logical product groupings in the feed.

5. Segment

Separate top-selling products to direct ad spend more precisely.

6. Sync

Sync feeds daily and build new campaigns and ad groups.

Fixing Your Feed Really Pays Off

140%

Increase in New Customer
Revenue (Year/Year)

9X

Increase in Profit
(First 90 Days) 

4.5X

Increase in Profit
(Year/Year)

Our 6 Step Product Feed Management Process

Why 6 Steps? Find out how each step of our extensive Google Shopping feed managament process is crucial to maximizing profit for your business.

2. Map Fields

Then, we map source fields from your old feed to the new Google Shopping product feed. Fields we map include:

product_title

image

description

gtin

sale_price

mpn

map google shopping product feed fields
map google shopping product feed fields

2. Map Fields

Then, we map source fields from your old to the new feed. Fields we map include:

product_title

image

description

gtin

sale_price

mpn

Omnitail's google shopping product feed managament fixes errors and missing attributes.

3. Revise Fields

After mapping the data, we solve for inaccurate data, and fix errors such as: 

Invalid GTINS

Disallowed words or phrases

Invalid special characters

Missing or incorrect images

Your Google Shopping Product Feed is Synced Daily

Your feed will always be up-to-date—no matter the platform.

Left - products are grouped together. Right - products are sorted by category (camera, headphone, tablet)

4. Build Custom Campaign Structure

Your dedicated analyst will create a campaign structure tailored to your business. Your product feed management can include variety of product attributes such as:

Brand

Product

Category

Cost-of-Goods

Seasonality

3 headphones are shown. 1 is highlighted as a top-seller.

5. Find Top Products

Next, we identify top performers and separate them from products that don’t sell as well.

This also allows us to assign appropriate bids to products based on performance, so the majority of spend can be directed to products that will grow your revenue and increase profit.

5. Find Top Products

Next, we identify top performers and separate them from products that don’t sell as well.

This also allows us to assign appropriate bids to products based on performance, so the majority of spend can be directed to products that will grow your revenue and increase profit.

3 headphones are shown. 1 is highlighted as a top-seller.
Omnitail's product feed management include daily feed syncs.

6. Sync Daily

Even if your feed is optimized, it won’t do any good if your feed isn’t routinely synced. But you don’t need to worry about that!

Our product feed management includes at least daily syncs, to ensure the information present in Google Merchant Center is as up-to-date as possible. This process also ensures any needed campaigns or ad groups are promptly built, so products can serve as quickly as possible.

The Final Piece of Our Product Feed Management

Product feed management is an ongoing process.

You can rest easy knowing our analysts run regular checks on your product feed, to ensure any errors or disapprovals are found and fixed before they can become major problems!

We also look for opportunities to continually improve the quality of your feed—by performing in-depth title optimization analyses and other reviews regularly.

Want to see just how much money you could be missing out on (hint – it’s more than just nickles!) Set up a free strategy call today to unlock the profit hidden in your Google Shopping product feed today!

100% Free Strategy Call

Want to know how much profit is hidden in your Google Shopping product feed?

Set up a free strategy call today for an analysis of your feed! 

Get a Free Consultation