Omnitail takes a unique approach to paid social advertising. Our strategy drives incredible improvements in the profitability and efficiency of our clients’ campaigns – and we provide more transparency and accountability to our clients than anyone else in the business.
The four pillars of our paid social management are:
Our flexible bidding strategies ensure your ads are driving sales and maximizing profit.
We can adapt to goals like engagements, brand awareness, or lead generation.
We believe digital marketing agencies should be held to a higher standard.
21MM+
Products Optimized
97.6%
Client Renewal Rate
100%
Google-Certified Team
60+
Global Clients
Omnitail analysts leverage creative campaign management, profit-driven bidding, flexible goal-setting, and dedicated account services.
Omnitail’s approach to paid social focuses on creating incremental value for our clients. This means generating new business, not cannibalizing existing sales.
We create multiple types of ads across several platforms, including Facebook and Pinterest.
Multi-channel attribution is essential to measure the real impact of campaigns. Viewing multiple versions of the metrics allows for a much more holistic version of account performance – so you can understand the exactly how your paid social campaigns fit into your larger marketing strategy.
We manage the following types of ads:
Facebook Carousel Ads
Promoted Pins
Buyable Pins
Dynamic Product Ads
Paid social channels exaggerate their own performance through excessively generous attribution models, causing clients to overspend for orders that are also influenced by other paid channels. Our approach to paid social ad optimization focuses on creating incremental value for our clients. This means generating new business, not cannibalizing existing sales.
Strategy takes into account costs like cost-of-goods, shipping, and anything else that could impact your bottom line! This bidding strategy ensures we drive spend to the ad groups and campaigns that matter the most.
Cost-of-goods
Shipping
Merchandise Return Rate
Licensing/Royalties
We tailor a paid social strategy that works for you and your goals!
Some campaigns aim to generate leads, while others are to drive traffic, increase subscriptions, or drive sales. No matter the campaign – Omnitail analysts optimize and strategize to create maximum profit. Multi-channel attribution means our clients get the full picture of their campaigns’ contribution to overall account performance.
Lead Generation
Website Visits
Subscriptions
Ecommerce Sales
At Omnitail, your account will never be managed by an automated system. Each account has a dedicated analyst with a limited number of accounts, so there’s time to put in real work that drives measurable results. Every account receives regular reporting, and we pride ourselves on being responsive to any and all questions and concerns. No impersonal “support” lines required!
Our standard services include:
Monthly Performance Catch-ups
A Dedicated Account Representative
Custom Analyses
Tailored Strategy
