Paid Social Advertising
That Maximizes Growth
Now is the time to increase your profit with a dedicated paid social media agency & full creative strategy services
paid social agency
Are your paid social ads actually working?
It’s easy to pour money into social media ads without fully understanding the impact their performance has on your business. That’s where The Omnitail Difference comes in: A transparent, full-service paid social media agency that focuses not only on media buying, but also on creative strategy and development. Our unique, multi-faceted approach will scale the success of your campaigns — and your business.
We are committed to making your paid social advertising work for you and your bottom line through data-driven and creative strategies, continuous testing and optimization, and honest reporting that measures success through overall profitability instead of vanity metrics.
Are you looking for a paid social media agency that can truly take your marketing efforts to the next level? Our expert team is ready to provide your brand with paid social media strategy and buying, creating strategic blueprints for creative development, and crafting compelling creative content that drives real results.
A Full-service approach
to drive more sales
Paid Social Media Management
We will optimize your paid social ad accounts to reach peak performance through a media buying and creative strategy lens.
Creative Strategy Services
This is a driving force behind paid social advertising. While it’s often overlooked by other agencies, we utilize it to make certain your ad account is set up for optimal performance.
Paid Social Media
Ad Design & Development
We specialize in creating ads in a variety of multimedia design and development, ranging from static and video ads, GIFs, videos, and more.
UNLOCK THE FULL POTENTIAL
OF YOUR PAID SOCIAL MEDIA
Grow your profit, attract new customers, and achieve your goals with our paid social media services designed specifically for e-commerce businesses. Our expert team will restructure your ad account and craft compelling content around your target audience to optimize campaigns and drive sales.
Paid social works hand-in-hand with your other advertising campaigns, and it provides more advanced targeting and placements that meet consumers while they scroll through their social feeds.
Lean on our team’s expertise and knowledge so you’ll generate a lot of new business through paid social advertising. Whether you’re a growing brand or at enterprise level, we’ve got you and your bottom line covered.
We don't set & forget
Your campaigns will be monitored daily through both a creative & media strategy lens, and we’ll stay connected with you through a dedicated Slack channel
We report on more than just ROAS
We’ll work with you to determine the KPIs critical to meeting (and exceeding) your individual business goals
We are platform agnostic
Our expertise expands beyond just Facebook ads — we manage paid social across Meta, Pinterest, Snapchat, and more
CREATIVE STRATEGY
DESIGNED AROUND YOUR GOALS
Effective creative strategy is essential for any paid social media advertising campaign to reach its full potential. Creative does most of the heavy lifting in an ad account, yet very few agencies actually offer creative strategy services.
That’s where Omnitail comes in.
We understand that creative strategy is critical for any paid social campaign to be successful. It enables brands to create more compelling and effective ads that increase engagement, drive conversions, and ultimately achieve business goals.
Our creative strategists will work with you to craft clear messaging, eye-catching visuals, and consistent branding that are highly tailored to your audience. Stand out from your competition by leaning on our paid social media agency – we’ll create a strong creative strategy that will help your brand drive real results.
We strategize even if you create in-house
Lean on us to build out your monthly content calendar, provide new photoshoot ideas, and recommend landing page optimizations
We believe in "always be testing"
Ad fatigue is just one of the many silent campaign killers, so continuously testing all aspects of your account is crucial to keeping potential customers ready-to-convert
We rely on metrics
We let the numbers speak for themselves — just because one ad is aesthetically pleasing to one person does not mean it will resonate with the entire audience
paid social agency
Paid social media
ad design & DEVELOPMENT
Our design approach is highly tailored for your brand based on what’s needed for your audience, strategy, and channel. Omnitail’s creative team will deliver the best results by creating paid social ads that appeal visually, resonate emotionally, and are relevant to the audience — so brands like yours can build stronger connections with customers and encourage them to take action.
And how do you know your creatives are resonating with your prospects? Do you know what your real click-through rate is? Chances are your current reporting is based on “all link clicks,” which inflates your numbers and doesn’t give you the full story of how your paid social advertising accounts are actually performing.
When you partner with Omnitail, you’ll get clear, transparent reporting based on “unique outbound link clicks” that tells you how many people clicked-through your ads and landed on your website, so you know exactly how your campaigns are performing.
Our Work
Here is just a sample of our paid social creative design and development work. We’ll use your brand, messaging, and goals to develop stellar visuals that will take your paid social accounts to the next level.
We tailor your ads to your brand
We make thumb-stopping, ready-to-convert ads consistent with your unique style to match your brand
We know social ad platform best practices
Our creative strategists think like and have the platform knowledge of a media buyer — giving them more insights to make data-driven decisions and the ability to A/B test hand-in-hand with your paid social manager
We design with the latest trends in mind
Our designers keep their skills and ideas fresh by staying up-to-date on the latest design trends, and they will incorporate styles that will work best for your brand
paid social agency
PAID SOCIAL:
WHAT IS IT?
Paid social media advertising is the crux of digital advertising. It allows companies to focus on their exact objectives by placing online ads on social media platforms like Facebook, Instagram, Pinterest, and Snapchat. Our team here at Omnitail is also ready to help you test TikTok, Reddit, Quora, and more.
But why use it?
Paid social provides the perfect opportunity to drive sales for e-commerce brands, and — with all the variables to consider and tools to use — there is limitless opportunity to test, optimize, and implement high-performing ads that convert.
paid social agency
WHO WILL BENEFIT
FROM PAID SOCIAL?
Our paid social and creative services are a perfect fit for established D2C e-commerce businesses looking to improve their bottom line through social media advertising strategies. Unlike other agencies, we will provide you not only with our unique profit-driven approach to e-commerce marketing, but also with the tools and resources you need to educate yourself — and your team — on the ins-and-outs of paid social ads.
paid social agency
PAID SOCIAL ADVERTISING:
WHY IS IT IMPORTANT?
Paid social media targets prospective customers on the social platforms they’re already engaging with, and gets existing customers to re-engage with your brand, products, or services. The reach on social media is immense and growing every day, so there is an audience already primed and waiting to purchase your store’s products or services.
paid social agency
partnering with a PAID SOCIAL AGENCY:
HOW DOES IT WORK?
When you partner with Omnitail, you are setting your store up for success. We don’t “set it and forget it.” Your paid social campaigns will be monitored daily through both a creative and media strategy lens. Through a highly collaborative partnership, our team will work with you to provide historical insight, create and place ads, and communicate often to make sure your advertisements and paid social channels are positively impacting your profitability.
We have a saying here at Omnitail to “always be testing.” Ad fatigue is just one of the many silent campaign killers, so our continuous testing of all aspects of your account is crucial to keeping potential customers ready-to-convert.
And unlike other paid social media agencies, we will provide you with the reporting you need to track your progress and easily communicate wins and saves with your team, management, or C-Level suite. Return on ad spend (ROAS) isn’t the only metric we care about. Our team will work with you to determine the other KPIs critical to meeting and exceeding your individual profitability and company growth goals.
What Our Clients Think
How to Influence Facebook Metrics
In the world of social media advertising, return on ad spend (ROAS) is often the main reporting metric brands care about. While it’s true that we need to keep an eye on it, ROAS alone doesn’t show how paid social campaigns are performing.
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The Pros and Cons of Paid Social Media
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How we work
Ready to start growing profit? Here are the steps to take.
Reach Out
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
Free Analysis
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
Implement
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Results
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.
GET A FREE PAID SOCIAL AUDIT
Your e-commerce business is just as unique as you are. That’s why we tailor our paid social and creative services to fit your needs.
Our Paid Social & Creative team has over 20 years of experience managing and growing social media advertising for clients. We lean into creative strategy, believe in continuous testing, and monitor your campaigns daily to provide real results.
Let’s grow your business with paid social media.
