Facebook Attribution vs. Google Analytics Attribution
Depending on your point of view, Facebook is either the best or the worst form[…]
Should I Use ECPC Bidding?
eCPC stands for “enhanced cost per click.” As a Google smart bidding strategy, it utilizes[…]
Digital Marketing Trends 2019: Q3 Round-Up
Hope your October is going spook-tacularly! Black Friday is just around the corner, but don’t[…]
Online Retailers: Are You Ready for Black Friday?
The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[…]
4 Product Feed Fixes to Make Before the Holiday Season
Black Friday and Cyber Monday are fast approaching! The holiday season (and Q4 in general)[…]
7 Tips for Preparing for Black Friday and Cyber Monday on Amazon
It’s important to make sure that you’re ready to go for the holidays on Amazon,[…]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[…]
The Pros and Cons of Paid Social Media
Choosing to invest in paid social media advertising can feel like a gamble. Is the[…]
What’s in a Conversion Rate: How to Drive Conversions in Google Ads
Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]
The Secret to Building Effective Remarketing Audiences
Why Should I Create Remarketing Campaigns? Remarketing (or sometimes, “retargeting”) is a commonly overlooked area[…]