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Smart Shopping vs. Standard Campaigns: What’s the Difference? [Infographic]
Should you use Smart Shopping Campaigns or standard campaigns? It can be a tough decision[...]
How to Create YouTube In-Stream Ads for TrueView Campaigns
Ready to try video advertising with Google Shopping? Although standard product listing ads are eligible[...]
5 Google Shopping Upgrades You Should Take Advantage Of
Want to make your Google Shopping ads stand out from the rest? Believe it or[...]
Are Dynamic Search Ads Right For You?
Wondering if you should implement Dynamic Search Ads (DSAs)? In some situations, they can be[...]
How to Account for Amazon Commission When Bidding
If you sell on Amazon, you know that Amazon takes a cut of your revenue[...]
Agency Horror Stories: Switching to a New Agency
Thinking of switching to a new agency? There is truthfully no worse feeling than realizing,[...]
3 Tips for Successful Wholesale E-commerce Advertising
Wholesale retailers and manufacturers know—they’re not like other e-commerce businesses! If you sell wholesale products[...]
Understanding Revenue Figures in Lead Generation
If you track leads, you should also track revenue. Understanding revenue values as they relate[...]
The Secret to Using Remarketing Ads to Boost Google Shopping
Are you using remarketing ads to boost your Google Shopping campaigns? Remarketing ads can keep[...]
Should I Bid On Generic Queries?: Segmenting by Query Intent
When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question[...]
