Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]
PLAs: Benefits of a Funnel System
Google Ads’ Solution to Segmenting—Just Don’t! Before working at Omnitail, I gained most of my[…]
Digital Marketing Trends 2019: Q1 Round-Up
Happy April! We hope you all had a great Q1. Let’s take a look at[…]
5 Tips to Build Your Amazon Campaign for Success
Managing Amazon campaigns can be a tricky task, especially since Amazon Advertising is a[…]
5 Copywriting Rules to Improve Your Search Ads and PLAs
Are you struggling with writing ad copy for your business? With so many new platforms[…]
What is Contribution Margin, and Why Should You Be Tracking It?
It’s no secret we at Omnitail don’t necessarily follow the standard agency metrics – like[…]
Retailers: Do You Segment Product Listing Ads For Query Intent?
Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]
Do You Know Who Makes Money Off Your Paid Search Channel?
It’s a pet peeve of mine when an agency throws the term “profit” around loosely.[…]
Measuring The Economic Value of Seller Rating Extensions
Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]