Google Shopping Smart Campaigns: Sacrificing Actionable Data for Simplicity

Google Shopping Smart Campaigns: Sacrificing Actionable Data for Simplicity

Should I Use “Smart Campaigns”? Smart Shopping campaigns are the simplest, most hands-off form of[…]

1 month ago
5 Reasons To  Start Advertising on Bing

5 Reasons To Start Advertising on Bing

Should I Advertise on Bing? While working as a strategist at Omnitail, I’ve noticed most[…]

1 month ago
How to Drive Profit—Even On Clearance Items

How to Drive Profit—Even On Clearance Items

Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]

2 months ago
Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

PLAs: Benefits of a Funnel System

PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting—Just Don’t! Before working at Omnitail, I gained most of my[…]

Digital Marketing Trends 2019: Q1 Round-Up

Digital Marketing Trends 2019: Q1 Round-Up

Happy April! We hope you all had a great Q1. Let’s take a look at[…]

5 Tips to Build Your Amazon Campaign for Success

5 Tips to Build Your Amazon Campaign for Success

  Managing Amazon campaigns can be a tricky task, especially since Amazon Advertising is a[…]

What is Contribution Margin, and Why Should You Be Tracking It?

What is Contribution Margin, and Why Should You Be Tracking It?

It’s no secret we at Omnitail don’t necessarily follow the standard agency metrics – like[…]

Retailers: Do You Segment Product Listing Ads For Query Intent?

Retailers: Do You Segment Product Listing Ads For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]

6 months ago
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