The Omnitail Blog | Omnitail: Profit-Driven Online Marketing

Ask a Marketer: What Last-Minute Black Friday/Cyber Monday Prep Should I Do In My Meta Account?

We use our expertise to answer the question. Are you worrying about last-minute prep in

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How To Increase Conversion Rate & Drive Sales On Your Website

A well-designed website is crucial for any eCommerce business aiming to thrive in the online

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Ask a Marketer: What Are the Benefits of Selling on Amazon?

We use our expertise to answer your question. Becoming a seller on Amazon might seem

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ABO vs CBO: How to Maximize Your eCommerce Business’s Paid Social

While Meta Ads Manager is your starting point for running ads on Facebook and Instagram, understanding the differences between ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization)—and their unique advantages—can significantly impact the success of your paid social campaigns.

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Technical vs Content SEO: What’s the Difference?

We use our expertise to answer your question. Ah, SEO—search engine optimization. A complex puzzle

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Ask a Marketer: Why Is Customer Success Important for My eCommerce Brand?

We use our expertise to answer this question. Every eCommerce brand should strive for excellent

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Google Performance Max Updates Since Last Holiday Season [2023]

If you’re starting to prep for the seasonal holiday rush on Google Performance Max, you may notice some changes to the platform since 2022. This post will catch you up on some of the advantages and disadvantages of Performance Max in 2023 so you know the ins and outs, get the most out of your campaigns, and successfully drive profit for your business throughout this holiday season and beyond.

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