The Omnitail Blog | Omnitail: Profit-Driven Online Marketing

microsoft audience network - are bing ads worth it

Microsoft Audience Network: Why It’s Time to Opt Out

Over the years, MSAN has caused trouble for many advertisers, and they’re completely opting out of this ad format. Are Bing ads worth it? Read more.

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Ask A Marketer: What Are Dynamic Search Ads?

Dynamic search ads are especially useful for online retailers, as they keep up with inventory changes faster than responsive search ads.

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Building Trust through Transparency: The Power of Honesty in the Client-Agency Relationship

The relationship between an e-commerce brand and their marketing agency is not just transactional; it’s built on trust, transparency, and mutual respect. In this blog post, we’ll explore why honesty is the bedrock of a successful e-commerce client-agency partnership and how it can lead to long-term success for both parties.

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Black Friday Tips for Online Retailers: Are Your Google Shopping Ads Ready?

The weeks between Thanksgiving and Christmas are crucial for your online business. To add to

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Ask a Marketer: What Do E-commerce Brands Look For in a Marketing Agency?

The answer? Experience, stability, and empathy. Let’s explain. 1. E-commerce marketing expertise This may sound

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Top 5 CRO Podcasts You Should Listen to Now

Are you interested in learning more about conversion rate optimization (CRO) and how it can

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Ask a Marketer: What’s the Difference between Amazon Sponsored Products, Sponsored Brands, & Sponsored Display?

We use our expertise to answer your question. There are currently three types of campaigns

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Ask a Marketer: What is a Conversion Goal?

We work with e-commerce brands, so there’s confusion around the word “conversion.” A lot of times, people think it refers to “order conversion” specifically—like CRO is order conversion—but that’s not the case at all.

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What is CRO?

Conversion rate optimization (CRO) is the process of making your website work better for your audience’s needs, while accounting for your specific business goals. What is CRO and why is it important for business health?

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