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Google Analytics 4 vs. Universal Analytics: What’s the Difference?

Google Analytics 4 vs. Universal Analytics: What’s the Difference?

If you've transitioned from Universal Analytics to Google Analytics 4, you might be a little[...]

Account for the “2020 Effect” in Your 2021 Advertising Management

Account for the “2020 Effect” in Your 2021 Advertising Management

Time alone will tell how quickly the economy will recover in 2021, and how the[...]

How to Measure 2020 Advertising Performance Year Over Year

How to Measure 2020 Advertising Performance Year Over Year

2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]

How to Use the Price Competitiveness Report in GMC

How to Use the Price Competitiveness Report in GMC

Do you struggle to keep up with competitor pricing? I had a client who recently[...]

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

If you want to grow profit on Google Shopping, a one ad group campaign probably[...]

5 Ways to Optimize Your Amazon Campaigns

5 Ways to Optimize Your Amazon Campaigns

Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a[...]

The Advertiser’s Guide to Google Shopping Placements

The Advertiser’s Guide to Google Shopping Placements

Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

It's easy to fall into the same old routine with your digital marketing campaigns. If[...]

How to Measure PPC Campaigns for Ecommerce

How to Measure PPC Campaigns for Ecommerce

Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]

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