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Smart Shopping vs. Standard Campaigns: What’s the Difference? [Infographic]

Smart Shopping vs. Standard Campaigns: What’s the Difference? [Infographic]

Should you use Smart Shopping Campaigns or standard campaigns? It can be a tough decision[...]

How to Create YouTube In-Stream Ads for TrueView Campaigns

How to Create YouTube In-Stream Ads for TrueView Campaigns

Ready to try video advertising with Google Shopping? Although standard product listing ads are eligible[...]

5 Google Shopping Upgrades You Should Take Advantage Of

5 Google Shopping Upgrades You Should Take Advantage Of

Want to make your Google Shopping ads stand out from the rest? Believe it or[...]

How to Account for Amazon Commission When Bidding

How to Account for Amazon Commission When Bidding

If you sell on Amazon, you know that Amazon takes a cut of your revenue[...]

3 weeks ago
Agency Horror Stories: Switching to a New Agency

Agency Horror Stories: Switching to a New Agency

Thinking of switching to a new agency? There is truthfully no worse feeling than realizing,[...]

3 Tips for Successful Wholesale E-commerce Advertising

3 Tips for Successful Wholesale E-commerce Advertising

Wholesale retailers and manufacturers know—they’re not like other e-commerce businesses! If you sell wholesale products[...]

Understanding Revenue Figures in Lead Generation

Understanding Revenue Figures in Lead Generation

If you track leads, you should also track revenue. Understanding revenue values as they relate[...]

The Secret to Using Remarketing Ads to Boost Google Shopping

The Secret to Using Remarketing Ads to Boost Google Shopping

Are you using remarketing ads to boost your Google Shopping campaigns? Remarketing ads can keep[...]

Should I Bid On Generic Queries?: Segmenting by Query Intent

Should I Bid On Generic Queries?: Segmenting by Query Intent

When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question[...]

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