Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

PLAs: Benefits of a Funnel System

PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting—Just Don’t! Before working at Omnitail, I gained most of my[…]

Digital Marketing Trends 2019: Q1 Round-Up

Digital Marketing Trends 2019: Q1 Round-Up

Happy April! We hope you all had a great Q1. Let’s take a look at[…]

5 Tips to Build Your Amazon Campaign for Success

5 Tips to Build Your Amazon Campaign for Success

  Managing Amazon campaigns can be a tricky task, especially since Amazon Advertising is a[…]

What is Contribution Margin, and Why Should You Be Tracking It?

What is Contribution Margin, and Why Should You Be Tracking It?

It’s no secret we at Omnitail don’t necessarily follow the standard agency metrics – like[…]

Retailers: Do You Segment Product Listing Ads For Query Intent?

Retailers: Do You Segment Product Listing Ads For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]

4 months ago
Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]

4 months ago