Facebook Attribution vs. Google Analytics Attribution

Facebook Attribution vs. Google Analytics Attribution

Depending on your point of view, Facebook is either the best or the worst form[…]

Should I Use ECPC Bidding?

Should I Use ECPC Bidding?

eCPC stands for “enhanced cost per click.”  As a Google smart bidding strategy, it utilizes[…]

Digital Marketing Trends 2019: Q3 Round-Up

Digital Marketing Trends 2019: Q3 Round-Up

Hope your October is going spook-tacularly! Black Friday is just around the corner, but don’t[…]

Online Retailers: Are You Ready for Black Friday?

Online Retailers: Are You Ready for Black Friday?

The weeks between Thanksgiving and Christmas can be make-or-break for an online retailer. To add[…]

4 Product Feed Fixes to Make Before the Holiday Season

4 Product Feed Fixes to Make Before the Holiday Season

Black Friday and Cyber Monday are fast approaching! The holiday season (and Q4 in general)[…]

7 Tips for Preparing for Black Friday and Cyber Monday on Amazon

7 Tips for Preparing for Black Friday and Cyber Monday on Amazon

It’s important to make sure that you’re ready to go for the holidays on Amazon,[…]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[…]

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]

The Secret to Building Effective Remarketing Audiences

The Secret to Building Effective Remarketing Audiences

Why Should I Create Remarketing Campaigns? Remarketing (or sometimes, “retargeting”) is a commonly overlooked area[…]

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