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Google Analytics 4 vs. Universal Analytics: What’s the Difference?
If you've transitioned from Universal Analytics to Google Analytics 4, you might be a little[...]
Account for the “2020 Effect” in Your 2021 Advertising Management
Time alone will tell how quickly the economy will recover in 2021, and how the[...]
How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]
How to Use the Price Competitiveness Report in GMC
Do you struggle to keep up with competitor pricing? I had a client who recently[...]
2021 Updates to Google Broad Match Modifier and Phrase Match Keywords
Today, February 4th, Google announced a major update to keyword match types within paid search[...]
7 Advanced Google Shopping Campaign Structures (To Grow Profit)
If you want to grow profit on Google Shopping, a one ad group campaign probably[...]
5 Ways to Optimize Your Amazon Campaigns
Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a[...]
The Advertiser’s Guide to Google Shopping Placements
Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]
![11 Steps to Elevate Digital Marketing Campaigns [Infographic]](https://omnitail.net/wp-content/uploads/2021/01/digitalmarketing-28-e1612279048176.png)
11 Steps to Elevate Digital Marketing Campaigns [Infographic]
It's easy to fall into the same old routine with your digital marketing campaigns. If[...]
How to Measure PPC Campaigns for Ecommerce
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]