Omnitail is a digital marketing agency that specializes in working with e-commerce clients of any size. We are proud to provide our clients with honest, in-depth analysis and industry-leading strategies across multiple platforms using a profit-driven approach.
The Power of Profit-Driven Management
We’re Omnitail: The Profit-Driven Digital Marketing Agency. But what does “profit-driven” really mean? It means we do digital marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics provide an incomplete picture of account performance.
That’s why we manage our accounts to a different metric: operating profit.
Profit is the only metric that accounts for both efficiency and sales volume—so you understand the full potential of your PPC spend. And it’s the only metric that supports the transparent, accountable approach we take to every single client’s campaigns.
Our proprietary technology
We’re proud to be approved Google, Bing, and Amazon developers, using API integrations to engineer complex in-house tools that meet the needs of our analysts and our clients. Our analysts also leverage third-party software where necessary, to meet the unique business needs of some clients. Most importantly, we understand that sophisticated tools alone aren’t enough. That’s why we pair technology with human expertise.
In 2015, we recognized the lack of accountability and integrity amongst digital marketing agencies. Time and time again we saw analysts with too many accounts, agencies driving up ad spend to increase fees, and strategists relying too heavily on metrics like ROAS. We decided to create a different type of agency: an honest agency.
At Omnitail, each of our analysts has a limited number of clients, for a tailored and highly specialized agency experience. We charge a flat rate because we only want to spend more on advertising if it makes sense for your business—not because we earn a percentage of ad spend.
Most importantly, we are profit-driven. At Omnitail we offer true accountability, integrity, and transparency by measuring profit directly, and by teaching our clients to rely on profit as an accurate barometer for performance. That’s why we are Omnitail: The Profit-Driven Online Marketing Agency.
Our number one goal at Omnitail is to offer greater accountability and performance for our clients. The digital marketing industry suffers from a lack of transparency and integrity among agencies and vendors. We aim to change this trend by teaching our clients to measure success through profit, rather than just revenue or efficiency. We incorporate measures of COGS, VOH (variable overhead), and merchandise return rate (MRR) in our optimization process.
We pride ourselves on working with each client to find the approach that works best for their specific business needs. Success through metrics like profit – not just revenue – equals greater accountability, integrity, and transparency: and that’s what Omnitail is all about.
At Omnitail, it’s all about growing your e-commerce business, and it all starts with profit. Each of our core strategies are specifically designed to maximize the revenue and profit driven by your campaigns. To meet your goals, we will implement strategies tailored to you and your goals, utilizing cutting-edge in-house tools and designing campaigns that will produce continuous growth.
Our devotion to transparency is two-fold. First, our strategies are engineered to give our clients the most objective look at their account performance—no meaningless metrics. That’s why we use profit as our core KPI because it provides our clients with the real profit dollars they’ve earned. Second, we provide maximum visibility in all steps of account management. We aim for our clients to truly understand how we manage their accounts, from strategy to metrics, to recommended changes.
Our integrity is incredibly important to us. We spend at a level that offers maximum profit to the client — no more, no less. We are committed to doing all we can to help our clients achieve their goals, and we work closely with them to address their unique business needs. Whatever the outcome — we’ll tell it as it is, and provide the full picture of account performance.
Accountability goes hand-in-hand with transparency and integrity. Although our analysts utilize our industry-leading tools, we do not let automation directly manage our clients’ campaigns. Each account has a dedicated analyst with a limited number of clients, to ensure each client is given the attention and tailored experience they deserve. We own account performance — good or bad. Every analyst regularly checks in with clients, keeping them fully informed of decisions made in the account and advising on the next steps.
What Do We Do?
What Our Clients Think
How we work
Ready to start growing profit? Here are the steps to take.
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.