Our industry-leading strategies not only drive profit for our clients, but uphold our dedication to being a transparent agency. We are held to a higher standard of accountability because giving our clients the full picture of their account performance is ingrained in all of our processes.
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Driving Profit and Ensuring Transparency
Profit-Driven Management
We’re Omnitail: The Profit-Driven Online Marketing Agency. But what exactly does “profit-driven” mean?
It means we’re more transparent and more focused on results that drive profit. Profit also allows us to adjust your ad spend to the exact optimal level.
What does this mean for you?
- We will never cap your budget or push you to spend more that necessary.
- We don’t earn a percentage of ad spend.
Your goals are our goals.
Explore the power of profit more in-depth below:
Contribution Margin
Blog
Profit Quick-Start
Guide
Breaking Up
With ROAS
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Multi-Touch Attribution
At Omnitail, we always use two different attribution models to measure your success: a more generous model and a less generous model. While some agencies pick an attribution model that looks better for them, we give you the full picture of your account performance—whether it makes us look good or not.
Facebook vs. Google
Analytics Attribution
Amazon Attribution
Guide
In-Depth Guide to
Attribution Models
Three-Tier Query Segmentation
In order to direct spend to queries that drive conversions, we divide queries into three categories: generic, qualified, and item-specific. In general, long-tail queries show a higher intent to purchase and warrant a higher bid.
Benefits of a
Funnel System
Segmenting Using
Negative Keywords
In-Depth Query
Segmentation Guide
Want More Account Management Tips?
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Product Feed Optimization
Many agencies skip product feed optimization, but it is an integral first step in our account management. We start by auditing your product feed because it lays a solid foundation for a healthy account. Without this initial audit, unnecessary errors persist and cause long lasting damage to the account.
Hands-On Management
Omnitail is not a software. While we have developed sophisticated in-house technology to do the heavy lifting, these processes are always overseen by an actual analyst. Our clients are assigned a dedicated analyst who applies their expertise to solve every accounts unique challenges.
