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Omnitail Resource Library

We do things differently at Omnitail - and we want to share those strategies with you! Read on to see how we apply an industry-leading approach to digital marketing.

Quick Start Guides

Omnitail's Strategy

Omnitail Guide to Metrics: Average Order Value

How Sales Are Attributed Across Platforms

Amazon Campaign Types: A Visual Guide [INFOGRAPHIC]

Should You Use Automation to Manage Black Friday Ads?

The Omnitail Difference: See What Sets Us Apart

Maximize Google Shopping Success with Profit

Trust the Google Shopping Experts at Omnitail

Maximize Profit with Amazon Advertising

See More Quick-Start Guides

Case Studies

Our Strategy In Action

ROAS to New Customer Contribution Margin with Nuts.com

Its Hot Grows Profit With Omnitail [Case Study]

Farris MD Grows Leads With Omnitail [Case Study]

Omnitail Tackles Extreme Seasonality

Athletic Nutrition Retailer Goes Global With Omnitail

Omnitail Cuts Spend & Grows Profit for SportStop.com

Major Office Supplies Retailer Grows PLA Revenue 200%

Profit Grows 63x for Tennis Express [Case Study]

E-Commerce Site Triples Amazon Profits [Case Study]

How This Fortune 500 Company Doubled Revenue

See More Case Studies

Advanced Guides

Apply Our Strategy

Why You Should Segment Out Top Sellers in Google Shopping

How to Choose a Trustworthy Marketing Agency

Third-Party Call Tracking and Profitable PPC Campaigns

Discovering A New Amazon Campaign Structure

Using Multi-Touch Attribution to Measure Sales

How to Improve Product Titles: Tips for a Better Feed

Amazon Product Pricing: The Secret to Winning the Buy Box

Target Contribution Margin: The Key To Maximizing Profit

Forecast Sales & Spend with a Square Root Model

Revenue Per Click: Tracking a Key Performance Metric

How To Calculate Your Cost of Goods and Maximize Profit

Webinar: Fix Your Shopping Feed to Increase Profit

How to Optimize Your Non-Branded Search Campaigns

How to Calculate Marginal ROI for Google Shopping Ads

Profit vs ROAS: Choosing the Right KPI

Automation and Google Ads: Can You Trust the Machines?

Remarketing with Google Ads: An Advanced Practitioner’s Guide

Metrics Don’t Lie: An In-depth Guide to Attribution Models

Increase Google Shopping Profits with Keyword Segmentation

N-grams: Effective Keyword Targeting in Google Shopping

Amazon Attribution: Working Around Reporting Limitations

See More Advanced Guides