Already running display ads or search ads using Google Ads? Maybe it’s time to branch out into video advertising. Video is a great way to draw attention to your ads—and could help you drive more clicks and conversions. 

Okay—so you want to run video ads, but what formats are available to advertisers on Google Ads? 

There are actually quite a few different video ad formats, both on and off YouTube! In this video we’ll cover auto-generated videos for responsive display ads, Google Video Action ad formats, skippable and non-skippable video ads, in-stream ads, out-stream ads, and masthead ads. 

We hope this video helps you decide which ad format is best for your business. If you’re curious which video ads you can run for Google Shopping check out our blog here.