If you’re treating your top sellers like all the other items in the feed, you’re missing a big opportunity for growth. Product performance affects your advertising, so you should structure your campaigns in a way that allows you to act on that.

Furthermore, segmenting out your top-selling products helps you assign ad dollars to items that will grow profit. Obviously, you should segment campaigns by feed attributes like category, brand, and most importantly, margin! But product performance is also an incredibly important factor for campaign segmentation.

By labeling top sellers and weak items in the feed, you can maximize their profit potential! Read this whitepaper to see why this is so important, and to discover how to effectively segment campaigns by product performance.