Omnitail analysts can add thousands of products to Amazon campaigns in minutes, maximizing our clients’ potential revenue and allowing more time for in-depth account analysis.
Using our in-house tools, we give each product its own ad group for more accurate performance tracking. With a single campaign structure, there is no way to separate impact of profitable items from that of unprofitable items. With individual ad groups, we know exactly what’s working, and where we should increase our advertising investment.
After product segmentation, we apply our targeted keyword strategy. We build a complex structure of exact match keywords that are segmented out from phrase match. This strategy allows us to direct spend to hard-hitting keywords while limiting wasted spend.
After initial adjustments, sophisticated Amazon bidding tools make it easy for our analysts to continually monitor and regularly adjust campaigns.
Key features of our technology include: