Posts by: Matt Stover

How to Drive Profit—Even On Clearance Items

How to Drive Profit—Even On Clearance Items

Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]

Retailers: Do You Segment PLAs For Query Intent?

Retailers: Do You Segment PLAs For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]

10 months ago
Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]

11 months ago