Get Omnitail's Exclusive White-Paper!

A Performance-based Approach to Segmenting by Query

As search marketers, we know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information, it is difficult to optimize Google Shopping campaigns down to the query level without a strong, standardized process for evaluating performance. In this white-paper, we’ll…

  • Show you the importance of the consumer decision process and how to segment queries by query intent

 

  • Explain how to account for discrepancies in performance across queries

 

  • Give you the steps to perform and n-gram analysis and the reason for performing each step of the process

 

  • Teach you how to implement the results of an n-gram analysis using negative keywords and setting campaign priority settings

Engaging Graphics and Real Examples

A Look at What's Inside

“Our revenue nearly doubled — I highly recommend working with Omnitail!”

– DecoratorsBest.com