Our Strategy
Our industry-leading strategies drive profit for our clients, ensure transparent reporting, and hold us to a higher standard of accountability.
Unique strategies,
driven by profit
Omnitail was founded with the goal of bringing more transparency and accountability to the digital marketing industry—and our strategies reflect that. Our industry-leading approach not only drives profit for our clients but upholds our dedication to transparency. We are held to a higher standard of accountability because giving our clients the full picture of their account performance is ingrained in all of our processes.
We’ve found a formula that works—and that formula includes tailoring our strategies to help you achieve your goals. Ready to experience transparent, profit-driven management? Reach out to us for a free analysis of your campaigns today!
Profit-driven
strategies
We’re Omnitail, The Profit-Driven Online Marketing Agency. But what exactly does “profit-driven” mean? It means we adjust your ad spend to the exact optimal level for your business. We will never cap your budget or push you to spend more than necessary. We don’t earn a percentage of ad spend – so we’ll never push you to spend more unless it means more money for your business.
As a result, we’re more transparent and accountable than any agency in the industry. It’s all about growth – and driving the profit that will grow your business.
Multi-touch
attribution
At Omnitail, we always use two different attribution models to measure your success: a more generous model and a less generous model. While some agencies pick the attribution model that looks best for them, we give you the full picture of account performance.
With two unique attribution models, you’ll have more data for better decision making too. Using multiple attribution models, you will learn which channels are the true powerhouses of your advertising arsenal. Then, you can direct spend to those channels and similar channels – and cut spend from the less productive touch-points.
3-tier query
segmentation
Not all queries are created equal. Certain queries indicate a higher likelihood of purchase—while other queries show that your customer is still shopping around. We segment your queries according to their value into three categories: generic, qualifies, and item-specific. In general, long-tail queries show a higher intent to purchase and warrant a higher bid.
Using 3-tiered query segmentation, you’ll guarantee your ad spend goes to your most valuable terms. You’ll also cut back on wasted ad spend to lower-value keywords.
Product Feed
Optimization
Small mistakes in your product feed can be costly. Missing attributes and mismatched data can quickly escalate to bigger problems down the road—but you can avoid the headache. Trust the experts to build your feed. With over 21,000,000 products optimized, our product feed management minimizes errors and maximizes your profit.
Most agencies skip this crucial step—letting your valuable ad dollars slip through the cracks.
It’s more than just pocket change. When we clean up your feed with our six-step product feed management process, you’ll be shocked by how much money you’ve been sitting on this whole time.
Expert-powered
Strategies
At Omnitail, your campaigns are not managed by automation. Each account has a dedicated analyst with a limited number of accounts, so there’s time to put in real work that drives measurable results. Every account receives regular reporting, and we pride ourselves on being responsive to any and all questions and concerns. No impersonal “support” lines required!
You’ll benefit from a dedicated analyst who will develop unique strategies to grow your business. Your analyst will discuss your progress in monthly performance catch-ups and also run custom analyses to see where you have room to grow.
What Our Clients Think
How we work
Ready to start growing profit? Here are the steps to take.
Reach Out
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
Free Analysis
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
Implement
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Results
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.
Let’s grow your business, And your profit
Reach out today for a free, customized analysis of your account to see how much more profit you could make with Omnitail.
From there, you can decide if Omnitail is right for your business. You’re not locked in to anything when you fill out this form—other than free information to help you grow your business!
