Our Technology
Managed by our experts, our tools enhance and streamline your agency experience.
Sophisticated PPC Management Tools
We’re proud to be approved developers for Amazon, Google, and Bing, using API integrations to engineer complex in-house tools that meet the needs of our analysts and our clients.
Our analysts also leverage third-party software where necessary, to meet the unique business needs of some clients. Most importantly, we understand that sophisticated tools alone aren’t enough. That’s why we pair technology with human expertise.
Using Technology
the
Right Way
We employ our tools to help manage campaigns – but they can never replace the knowledge and expertise of a human analyst.
As a client at Omnitail, your account will never be managed by a machine. We only employ automation to tackle the most manual and tedious account management tasks, giving our analysts time to perform in-depth analyses and strategize one-on-one with our clients.
In-House Tools
We drive profit and grow your business with a unique mix of expert problem-solving and industry-leading technology. Our analysts rely on best-in-class tools like:
Campaign Build Tools
This tool creates a complete, intelligent Google Shopping structure based on product feed attributes like category, price tier, or product margin.
As new products enter the feed, they are automatically built out in their assigned campaigns – meaning our program is always up-to-date with the latest information. As product margins change, SKUs are automatically regrouped within the account structure.
Automated Bidding
Product group bids are evaluated and adjusted at scale with intelligently designed sanity tests in place. Factors like seasonality, pricing, and total number of conversions are all included in the bid adjustment process. Although this tool is powerful – every adjustment is overseen by a human account analyst.
N-gram Analysis
We analyze your historical search terms to discover which words and phrases are the most valuable to your business. These n-grams can then be used as part of our query segmentation process, to help drive spend to the search terms that matter the most.
Expert Management
Your account will never be fully automated. Our technology and analysts work together to bring you the best of both worlds. See how our technology and analysts contribute to bring you automated bidding, tailored tools, and transparent reporting.
Our Unique Technology
Automated Bidding
- Factor in seasonality, costs, and COGS
- Incorporate performance in bidding
Tailored Tools and Strategies
- Campaign build tool
- ERP integration
Transparent, Robust Analyses
- Seasonality reporting and gap analyses
- Historical Amazon data analysis
Our Dedicated Analysts
Automated Bidding
- Limit spend to unprofitable items
- Track performance at the product level
Tailored Tools and Strategies
- Design strategies to reach your goals
- Continuously optimize campaigns
Transparent, Robust Analyses
- Provide transparent, in-depth reporting
- Regular catch-up calls with your analyst
What We Do
Our innovative tools enhance our management strategies - but they're not the whole story! Discover our premium PPC management services:
Google Shopping Technology
Your Google Shopping campaigns benefit from our sophisticated technology from day one. After optimizing your product feed, we use our N-gram Analysis tool to identify high-performing search terms for query segmentation.
Once campaigns are live, our software updates margin in real-time so we’re always working with the most up-to-date cost and performance data. Our automated bidding technology includes key metrics like cost of goods, variable overhead, and more – so every adjustment grows profit.
The best part? Our technology isn’t one-size-fits-all. It adapts to maximize new customers, increase lifetime value, or meet other unique business needs.
Amazon TECHNOLOGY
Automated bidding, sophisticated campaign tools: our analysts have everything needed to grow your Amazon profit continuously (even years after launch!)
Our automated PPC bidding is based on real-time margin data and includes commission and seller fees to ensure your profit is maximized. We integrate data from common ERP systems, so margin is always up-to-date and new products are promptly added to campaigns.
We also use your Amazon performance data to run long-term analyses that aren’t possible with Amazon’s reporting limitations.
Got a unique use case? As Amazon API developers for years, chances are we can build or adapt software to meet your needs.
PPC Technology
Our industry-leading tools drive the SEM strategies we use to grow profit for our clients. From device modifiers to daypart analysis, we utilize our software for repetitive tasks so your analyst has time to devise effective ways to grow your business.
Our custom software solutions extend to PPC management, including this automated campaign creation system for time-limited products.
Enterprise TECHNOLOGY
Our tools are a core part of our profit-driven strategy here at Omnitail—and if we don’t have the tech you need to succeed, we build it. We’ve been certified API developers for Google, Amazon, and Bing for years, and can create custom tools for just about any use case.
Are you using an analytics or business intelligence solution other than Google Analytics? Not to worry – our reporting integrates with several other platforms (including Adobe Analytics) for a comprehensive assessment of the impact our campaigns have on your business.
What Our Clients Think
How we work
Ready to start growing profit? Here are the steps to take.
Reach Out
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
Free Analysis
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
Implement
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Results
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.
Let’s grow your business, And your profit
Reach out today for a free, customized analysis of your account to see how much more profit you could make with Omnitail.
From there, you can decide if Omnitail is right for your business. You’re not locked in to anything when you fill out this form—other than free information to help you grow your business!
