Profit-driven marketing benefits your business with more accurate reporting and better control over your ad spend. See how profit-driven management can grow your business. Get a custom analysis of your campaigns today!
What does profit-driven mean?
Profit-driven marketing means using “profit” as your key performance indicator (KPI).
It also includes adding costs like shipping and VOH at the SKU-level, so you can see how costs impact revenue. This gives you a comprehensive look at how many real profit-dollars your ads actually generate.
When you use a profit-driven strategy it leads to increased sales, better control over your ad spend, and more transparency in your campaigns. When your agency uses profit as their core KPI, it holds them accountable. Profit-driven reporting guarantees you have the full picture of your performance: ensuring real, tangible results.
Learn why to use profit instead of ROAS and other traditional metrics —and discover the power profit-driven management holds for the future of your business. Book a free strategy call today.
What We Do
Profit-driven management helps you get the most out of every ad dollar—no matter the platform. At Omnitail we use profit-driven strategies to drive growth through:
Our profit-driven automated bidding accounts for important costs like commission and shipping—which are key to success on Amazon. You’ll ensure every product you advertise has the opportunity to drive profit.
Direct your ad spend to customers who are most likely to buy. We segment your campaigns by margin to maximize your profit dollars on Google Shopping.
Using rigorous keyword analysis, continuous A/B testing, dayparting, and device strategies your paid search will grow profit like never before.
Every feed we manage undergoes a rigorous audit, so your campaigns can benefit from maximum data quality—and so you can benefit from maximum profit.
Display & Remarketing
We segment your remarketing audiences according to where your customers are in their buyers’ journey—using your actual website traffic. That data is then reflected in your bids—for optimal efficiency.
Social media platforms don’t show an accurate picture of performance. Using multiple attribution models, we’ll show you the full impact of your paid social campaigns on your profit-dollars.
How we work
Ready to start growing profit? Here are the steps to take.
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.