Search

What Does Profit-Driven Mean?

Profit-driven marketing means using “profit” as your key performance indicator (KPI).

 

It also include adding costs like shipping and VOH at the SKU-level so you can see how costs impact revenue. This gives you a comprehensive look at how many real profit-dollars your ads actually generate.

 

When you use a profit-driven strategy it leads to increased sales, better control over your ad spend, and more transparency in your campaigns.

When your agency uses profit as their core KPI, it holds them accountable. Profit-driven reporting guarantees you have the full picture of your performance: ensuring real, tangible results.

 

Learn why to use profit instead of ROAS and other traditional metrics —and discover the power profit-driven management holds for the future of your business. Book a free strategy call today.

Real Results Driven by Profit-Driven Marketing

2.7x

Increase in Profit Dollars
(First 90 Days)

9X

Increase in Profit
(First 90 Days)

3.6X

Increase in Profit
(Year/Year)

Still Using ROAS?

ROAS is the industry standard, but that doesn’t mean it’s the best option. It misses a few key factors: and missing data means missing out on sales.

Often, we find that other agencies aren’t directing spend efficiently with ROAS. They either cap spend too early (because spending more might mean they won’t reach ROAS targets), or spend far too much in an effort to drive more revenue.

Adjusting your spend slightly can result in significantly more profit (as you can see in graph to the right!) Since Omnitail analysts aren’t held to ROAS targets, we’re free to make choices that actually grow your business with profit-driven marketing.

Still Using ROAS?

ROAS is the industry standard, but that doesn’t mean it’s the best option. It misses a few key factors: and missing data means missing out on sales.

Often, we find that other agencies aren’t directing spend efficiently with ROAS. They either cap spend too early (because spending more might mean they won’t reach ROAS targets), or spend far too much in an effort to drive more revenue.

Adjusting your spend slightly can result in significantly more profit (as you can see in graph to the right!) Since Omnitail analysts aren’t held to ROAS targets, we’re free to make choices that actually grow your business with profit-driven marketing.

Discover the Power of Profit

Profit-driven marketing accounts for key factors like cost of goods and variable overhead. This data is the key to profitability: you’ll know exactly which products are profitable and how much you should spend to maximize that profitability.

At Omnitail, we create campaigns that offer complete control of your ad spend—with the flexibility to respond to changing business needs.

Your profit-driven campaign strategy can look at factors like COGS, CLTV, MRR, and more on the SKU level.

Profit-Driven Marketing Leads to Long Term Growth

With more control, comes the ability to precisely adjust your ad spend. At Omnitail, our analysts calibrate your bidding strategy to create incremental profit—that will grow your account like never before.

This includes taking the entirety of your business into your account: from your products’ unique seasonality, to differences in shipping or payment costs. Powerful bidding strategy: tailored to your business goals.

Discover the power of profit today. Set up a free strategy call today.

Profit-Driven Marketing Leads to Long Term Growth

With more control, comes the ability to precisely adjust your ad spend. At Omnitail, our analysts calibrate your bidding strategy to create incremental profit—that will grow your account like never before.

This includes taking the entirety of your business into your account: from your products’ unique seasonality, to differences in shipping or payment costs. Powerful bidding strategy: tailored to your business goals.

Discover the power of profit today. Set up a free strategy call today.

Learn More About Profit-Driven Marketing