Expert, Profit-Driven
pLA Management
Drive remarkable increases in your profitability with our industry-leading approach to PLA management. Get a free analysis of your PLAs and see the difference Omnitail can make for your business!
Industry leading pla strategies
Dramatically improve your performance with little change in total media spend by using query segmentation. While other agencies bid the same amount for all queries, we divide your search terms into 3 categories according to their value to your business.
This lets us lower your bids on lower value terms and bid more aggressively on high-converting terms—maximizing your impression share and profit!
What We Do
With your own dedicated PLA expert and Omnitail’s unique in-house tools—your campaigns will generate profit like never before!
Grow your PLAs today with a free strategy call.
Seasonality Adjustments
We look for your most profitable times of the year, month, and day and incorporate that into your bidding so you spend the most when you’re most likely to get a sale.
Product
Segmentation
Segment your products by more than just categories. We segment by margin to maximize profitability, ensuring each ad group is bid to a level that will grow revenue and limit wasted ad spend.
Adapt to
Your Goals
No matter your goal, we’ll help you reach it. In addition to driving profit, our flexible approach adapts to maximize new customers, increase lifetime value, or meet other unique business needs.
Feed
Optimization
An organized feed is the foundation of successful PLA campaigns. We start by auditing your feed, ensuring no data is mismatched or missing, and eliminating costly errors.
No Wasted
Ad Spend
We identify terms in your account that aren’t likely to convert using an Ngram analysis and use those terms to segment queries. This limits wasted spend to low-value terms.
Custom
Analysis
Your tailored agency experience doesn’t stop with our strategies. We’ll provide you with sophisticated KPI reporting using real-time data, so you can view the same data we use to manage your account.
PLA Success Stories
See how our custom strategies drove success for these businesses.
How we work
Ready to start growing profit? Here are the steps to take.
Reach Out
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Discuss Your Goals
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
Free Analysis
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Become a Partner
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
Implement
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Results
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.
