Still using ROAS to measure your PLA success? You’re probably leaving money on the table.
ROAS (like A/S, and CPO/CPA) doesn’t account for cost of goods or costs like shipping and payment processing. It simply won’t help you find the best way to manage ad spend. The result: over-efficiency and less profit.
Some factors we use to determine profit:
|• Ad Spend||• Cost of Goods||• Variable Overhead|
|• Merchandise Return Rate||• Customer Lifetime Value||• Anything else that impacts your bottom line!|
Our goal at Omnitail is to understand your business needs and optimize your account to boost operating profit.