What Are The Pros and Cons of Paid Social Media Ads?
Your competitors are running video ads on Instagram. Another company you know is seeing success advertising on Pinterest and Facebook. It seems like every business you know is having success running social media ads!
You start to wonder, “Should I try paid social media advertising too?” It can be a tricky choice—and an expensive one. Will the costs of running these ads be outweighed by additional conversions and new customers? To help you decide, here’s a 5-minute look at the biggest pros ad cons of paid social media advertising—to find out if it’s right for your business.
For a more in-depth look, check out our blog on the pros and cons of social media advertising.
Still Not Sure About Paid Social Media Advertising?
Social media advertising can create many opportunities for your business to grow your brand, create brand awareness, and remarket to your current customers. If these are goals you have for your business, paid social might be a good fit!
To run paid social media advertising, you must start by making sure you have the right budget to drive results. Next, you need to accurately track your sales. Social media platforms often are overly generous when attributing sales, so consider comparing your numbers to another platform like Google Analytics. To learn more about accurately attributing paid social media ads, check out our attribution ebook.
Want to learn more about making paid social media profitable for your business? Check out our ebook, “Metrics Don’t Lie: An In-depth Guide to Attribution” to learn how to attribute sales from paid social!