Not sure where to start improving your campaigns? In this video, you’ll learn 3 high-impact Google Shopping optimizations you can make today!
When we optimize our clients’ campaigns, we always start with their Google Shopping product feeds—and that’s where you’ll start! You can think of your product feed like the foundation of a house. It needs to be sturdy and reliable to hold up everything else.
In fact, feed optimization is so important that we wrote an entire guide on it. If you think your feed might need an overhaul, get the product feed guide here.
After that, it’s time to properly segment your campaigns. Dividing up your products into meaningful categories makes it easier to track success. And when you know which products are performing well, you can direct spend to those products. Segmentation increases the efficiency of your account—allowing you to direct spend to top performing segments with purpose!
Finally, you’ll need to account for costs. We call this method a “profit-driven” strategy. Using a profit-driven method, you’ll be able to slowly grow profit overtime and achieve an optimal level of efficiency.
What does this mean for you?
Less wasted spend in your Google Shopping campaigns—and more tangible profit dollars!
So what are you waiting for? Learn these 3 Google Shopping optimizations—then head over to our comprehensive Google Shopping 2021 audit.