First impressions make a big difference, even in online retail!  And with ecommerce sales expected to surpass $450 billion by 2023, there’s a ton of potential for growth. You can’t tap into that audience, though, unless you can effectively drive traffic to your product pages.

That’s where product title optimization comes in! Better product titles don’t just encourage customers to click—they can determine whether the ad shows to the customer at all. Unfortunately for most retailers, the title displayed on the product page is probably not optimized for Google Shopping. Shopping ads not only need to appeal to the customer but also to the Google algorithm, and that can be a tall order.

We’ve managed more than 21 million products, and we’ve perfected the title improvement process along the way. Now, we’d like to share some of these insights with you!

Ready to improve your impression share and raise your clickthrough rate? Watch this video for a few easy tips on optimizing titles for Google Shopping!