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Afloral.com Goes From Cookie-Cutter Software to Highly-Tailored Strategies

Afloral.com sells an expansive product line of high-quality artificial flowers, and has a strong online presence. Previously, they were working with a software company to help grow their campaigns, but they weren’t growing—they were wilting.

With stagnant results and a software that couldn’t help them strategize to expand their company, they switched to Omnitail in June 2019. Coming from an agency that was 100% software, we expected some problems. While Afloral.com was looking to expand, their agency was only trying to reach ROAS targets. Since the software couldn’t offer strategy solutions like our analysts, there were quite a few issues when we took over the account.

See how we completely revamped Afloral’s account management, drove profit, and helped their ecommerce business bloom.

See how we...

Helped Afloral stay ahead of year-round seasonality 

Directed spend with precision using a data-driven approach 

Let their merchandising team know which items to re-stock 

Developed a sophisticated holiday strategy that increased profit

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Author

Savannah is a Marketing Specialist at Omnitail. She has a Bachelor of Science in Marketing with a minor in Graphic Design from George Mason University. She enjoys working with the amazing team at Omnitail to create original, helpful content.