Cracking the Amazon Attribution Code

Do you know which Amazon ad campaigns are driving sales? Can you pinpoint which ads or are having a real effect on revenue – and which are falling short?

A good advertising strategy includes a strong understanding of Amazon’s attribution models, and the differences in attribution across various ad types. You need to be aware of the impact these differences in attribution can have on your metrics. You should account for the length of your sales cycle when managing your Amazon ads, and the impact different sales cycles can have on ad spend and revenue metrics. Most importantly – you must have confidence in the performance metrics you’re seeing, and in your interpretation of them.

We’ve compiled a few simple, actionable ways to account for Amazon’s unique attribution, and ensure you’re correctly interpreting your sales and revenue data. Read our whitepaper to uncover these detailed insights on Amazon advertising and campaign attribution!

You'll Learn How To...

Account for delays in metric reporting, and for variations in Amazon’s attribution models across different ad types

Confidently manage your campaigns and make data-driven adjustments despite the reporting lagtime

Accurately measure the impact of your ads and ad spend, regardless of the length of your sales cycle

Connect successful ad campaigns to increases in overall Amazon revenue

Preview the Amazon Attribution Whitepaper

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Amazon Attribution: Working Around

Reporting Limitations

Other Omnitail Resources


Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.