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Athletic Nutrition Retailer Goes Global With Omnitail

Our client is a leading e-commerce retailer of active nutrition and healthy snacks for athletes.

Although they were selling very well in America, our client wanted to expand their Google Shopping product ads to athletes around the world. With Omnitail’s help, our client planned an initial push to the international market.

The launch was a huge success with a 5X increase in revenue year over year in the first 90 days. See how we helped our client achieve success in this case study!

See How We...

Optimized product feeds for each market, including country-specific requirements;

Adapted our industry-leading Google shopping to an international launch; 

Accurately tracked performance, accounting for shipping costs and cost-of-goods;

Factored in these costs to campaign bidding to grow profit.

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Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.