For many retailers, the holiday season makes up a big percentage of yearly sales—with a very limited timeframe to capture customers. To add to the pressure, competition in the PPC space heats up as retailers ramp up spend on Google Shopping and Amazon.

Figuring out how to manage your Black Friday campaigns in the wake of all this can be stressful.

Which solution is best equipped to manage the complexities of your account?

Should you hire an agency, or contract with a software company?

While automated software might seem like a good hands-off solution, there are some serious downsides.

Explore how the most wonderful time of the year is typically handled by automated software solutions. Read our guide to find out whether software can cope with increased sales—or if an agency is the better choice for your Black Friday campaigns!