How This Fortune 500 Company Doubled Revenue

Our client is a Fortune 500, enterprise-class supplier of industrial gases—and needed a Google Shopping enterprise strategy to meet their needs. In addition to online B2C sales, their website also facilitates large B2B orders.

With untapped potential in Google Shopping ads, but no way to take advantage of it, they reached out to Omnitail to manage their account. See how we implemented our Google Shopping strategy on an enterprise-level!

Once Omnitail was on the job, we identified a few of the biggest challenges within the account. In this case study you’ll learn how we forecasted sales for a sporadic combination of B2B and B2C orders. We also tackled misattributed sales and incorrectly labeled SKUs in the product feed.

In the end, our changes doubled revenue. Read about how we tackled overcame these obstacles and elevated this account with a Google Shopping enterprise-level strategy! We can do the same for your business — reach out to speak to an analyst today. 

Enterprise Case Study

In this case study we’ll cover…

  • Dealing with Expansive Product Offerings and Unusual Sales Cycles
  • Improving on Previous Automated Ads Management
  • Alignment with Existing Analytics Solution
  • Optimizing Campaigns to Profit

Other Case Studies

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Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.