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Their Search Ads Were Never Profitable—Until Now

Entertainment Earth is an online retailer and wholesaler of collectibles like action figures and figurines.

On top of managing an expansive line of products, they had to stay up-to-date with the latest pop culture trends. This meant advertising new products as soon as possible (but also turning off ads for those products when they lost popularity).

Trying to constantly make new ads for thousands of new products proved an overwhelming task, and they were falling behind on their paid search advertising. They couldn’t make new ads quickly enough to efficiently drive revenue, or turn them off before profitability tanked when products went out-of-stock.

They were losing money.

Time-and-time again, they had tried to make their paid search program profitable, but the nature of their business proved an almost impossible challenge.

How could Entertainment Earth advertise their vast, ever-changing product line and drive profit?

They came to Omnitail to make the impossible, possible.

See how we...

Built a system to identify items that were reaching peak popularity (products that were driving sales)

Leveraged automation to build out unique keywords related to these popular items

Paused ads based on stock status

Drove a 9X increase in profit

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Author

Savannah is a Marketing Specialist at Omnitail. She has a Bachelor of Science in Marketing with a minor in Graphic Design from George Mason University. She enjoys working with the amazing team at Omnitail to create original, helpful content.