If you’re already attributing your sales using one attribution model, you might feel like something is missing. When you only look at the default Google Ads or Google Analytics model, last-click, you definitely are missing part of the picture! You’re missing multi-touch attribution.

It’s unfair to only assign credit to one touchpoint in your buyers’ journey. This is especially true if you have many different marketing efforts across many different channels. 

Don’t discredit your hard work! Even if a channel isn’t directly leading to a sale, it might still be valuable! For example, social media ads might not drive sales, but might instead introduce new customers to your brand.

If you’re ready to give credit where credit is due and look more in-depth at the value of each of your marketing channels: you’ve come to the right place! 

Multi-touch attribution is a valuable tool for any business that wants to make meaningful decisions based on real data.