How to Calculate Marginal ROI
Optimize your PLA performance with a marginal ROI analysis!
In this whitepaper, you’ll learn…
Why profit is an ideal metric for optimizing shopping ads
How query segmentation helps direct ad spend, preventing wasted spend on irrelevant terms
How to perform a marginal ROI analysis for a transparent assessment of financial lift
Ready to Take Your PLAs to the Next Level?
Take Your PLAs to the Next Level
You’re running Google Shopping ads, but how do you know they’re successful? Even if you know they are performing well, how do you optimize performance even further?
At Omnitail, we use a marginal ROI analysis to optimize performance in our clients’ Google Shopping accounts.
We believe our agency services are more than a set of capabilities. It’s an honest assessment of the financial lift our services are likely to provide. We encourage anyone evaluating an agency to look for this sort of analysis – it sets expectations from the start, and helps you qualify the agency’s capabilities.
In this whitepaper, we’ll walk you through the building blocks to our PLA strategy, and how we apply these to forecast and drive profit for our clients.