Its Hot Grows Profit With Omnitail [Case Study] is a leading retailer of exquisite diamonds, fine jewelry and diamond watches. Prior to working with Omnitail, they struggled to drive profit through Google Shopping and paid search ads. Fraud often skewed conversion data, making management of the program a unique challenge. They came to Omnitail to develop a more accurate and profitable process for tracking revenue and managing their advertising.

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Developed a process for tracking and removing fraudulent purchases from overall revenue;

Upgraded to a new, more precise attribution model for more accurate campaign tracking;

Removed unproductive keywords from the paid search program, bringing the program back to profitability;

Established a method for including manually-submitted orders (such as those made over the phone.)

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Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.