At Omnitail, we do online marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics don’t tell you the whole story. That’s why we manage our accounts to a different metric: operating profit.
Profit is the only metric that accounts for both efficiency and sales volume—so you understand the full potential of your PPC spend. We’re profit-driven. We’re Omnitail.