Maximize Google Shopping Success with Profit

At Omnitail, we do online marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics don’t tell you the whole story. That’s why we manage our accounts to a different metric: operating profit. Profit is the only metric that accounts for both efficiency and sales volume—so you understand the full potential of your PPC spend. We’re profit-driven. We’re Omnitail.

Profit Quick Start Guide

Want to learn more about why we’re a profit-driven marketing agency? Check out our quick start guide— it covers…

  • The Omnitail Difference
  • How We Calculate Profit
  • Profit-driven vs. ROAS-driven
  • Profit-driven Bid Management
Author

Christina is an Analyst at Omnitail, and has experience working in content and email marketing in addition to digital advertising.