As search marketers, we know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms – and expose terms that are wasting ad spend. However, even with this information, it is difficult to optimize Google Shopping campaigns down to the keyword level without a strong, standardized process for evaluating performance.
N-gram analyses offer a performance-based approach to segmenting by query in your account and provide key insights into understanding the value of those queries as they relate to your business. In this whitepaper, we will show you an extremely effective method for query segmentation across product listing ad channels using n-grams and negative keywords.
Learn how Omnitail has perfected the power of keyword targeting!