Omnitail Tackles Extreme Seasonality

Positive Promotions is an online retailer of custom gifts and apparel. From “National Surgical Technologists Week” to “National Picnic Month”, Positive Promotions constantly changes their advertising throughout the year to accomodate niche holidays. With such extreme seasonality and thousands of custom products to advertise, they came to Omnitail to help optimize their PLA program and paid search ads.

See How We...

Discovered which queries were the most valuable for Positive Promotions;

Identified the search terms that were driving sales;

Unlocked the key to efficiently managing extreme seasonality through bidding;

Chose an alternate attribution model that more accurately attributes sales to ad campaigns.

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Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.