In this case study we’ll cover…
Profit Grows 63x for Tennis Express
Tennis Express, a leading multi-channel retailer of tennis equipment, carries over 65,000 products through both their website and local storefront. Although Tennis Express had success running Google Shopping ads with revenue that had doubled year over year, growth in media expense had outpaced the growth in revenue. Their search marketing agency was not monitoring the profitability of the channel, and they were left with shrinking profits from a growing channel. They contacted Omnitail for a free analysis of their PLA channel.
PLA Case Study
- Tackling Inflated Performance Data
- Data Feed Optimization
- Restructuring PLAs
- Google Shopping Sales and Operating Profit: Before and After
Christina is an Analyst at Omnitail, and has experience working in content and email marketing in addition to digital advertising.
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