Profit Grows 63x for Tennis Express

Tennis Express, a leading multi-channel retailer of tennis equipment, carries over 65,000 products through both their website and local storefront. Although Tennis Express had success running Google Shopping ads with revenue that had doubled year over year, growth in media expense had outpaced the growth in revenue. Their search marketing agency was not monitoring the profitability of the channel, and they were left with shrinking profits from a growing channel. They contacted Omnitail for a free analysis of their PLA channel.

PLA Case Study

In this case study we’ll cover…

  • Tackling Inflated Performance Data
  • Data Feed Optimization
  • Restructuring PLAs
  • Google Shopping Sales and Operating Profit: Before and After
Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.