Have you considered your PPC ads lately? Sure, they might be driving sales, and you might have seen a significant improvement in revenue since you began running them. But if you’re partnering with an agency, sales and revenue are only half the story. You need to consider profit – and which whether you or your agency are really the ones profiting from your PPC ads program.

In this video, you’ll learn why metrics like ROAS, A/S, and CPO/CPA are only part of the equation. You’ll discover why partnering with a profit-driven agency is so important, and the difference in incentives between profit-driven management and a more traditional agency. Finally, you’ll see the real-life example of a retailer who thought they were profiting from their campaigns – but in reality, their agency was the winner.

Who benefits the most in your client-agency relationship? Is it you, the retailer….or not?

Watch this video and find out!