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How Much Should You Be Spending on Google Ads?

You'll Learn How To...

Determine an optimum level of efficiency (and profit!) for your ads program;

Calculate how much you need to spend (using current sales and revenue data) to meet that goal; and

Use a square root model of diminishing returns to accurately forecast spend, revenue, and profit for the upcoming year. 

Preview the Forecasting Whitepaper

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Read the Whitepaper

Forecasting Paid Search Sales and Spend
with a Square Root Model

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Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.