Why Not ROAS?

If you’re relying on ROAS to drive your campaigns and maximize your ads’ potential, you’re leaving money on the table.

Traditional KPIs like ROAS, A/S, and CPO/CPA don’t give you the full picture of your business performance, which can lead to misdirected spend. That’s why at Omnitail, we use profit as our core KPI. It is the only metric that accounts for both efficiency and sales volume so you can understand every angle of your performance and make more informed business decisions about your ad spend.

We want to show you why and how we use profit as our primary metric to gauge performance. You will see that when stacked against common metrics used by other agencies, the profit-driven approach wins every time.

In This Whitepaper, You'll Learn...

How to measure performance with profit

Why ROAS, A/SA, and CPO/CPA shouldn’t be the sole measure of campaign success

Why operating profit (in whole dollars) can often be increased at a different or even lower ROAS target

How an increase in CPO/CPA can drive additional revenue and grow profit

Preview the Profit vs ROAS Whitepaper

Take a Peek!

Read the Whitepaper

Breaking Up with ROAS:
Trading Up to Profit

Other Omnitail Resources


Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.