Major Office Supplies Retailer Grows PLA Revenue 200%

Our client, an enterprise-class office supplies retailer, was not satisfied with their Google Shopping management agency. Revenues were declining Y/Y while media spend was increasing. Because the existing agency was not managing the program for profit, product ads were operating at a loss. The client felt a more sophisticated approach would allow for improvement, and chose Omnitail to rebuild and manage the program. Read how our agency successfully managed their Google Shopping campaigns!

Google Shopping Case Study

In this case study we’ll cover…

  • Marginal ROI Analysis
  • Multi-touch Attribution Analysis
  • Revenue Before and After Omnitail
  • How We Used Negative Keywords to Improve Performance

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.