Major Office Supplies Retailer Grows PLA Revenue 200%

Our client, an enterprise-class office supplies retailer, was not satisfied with their Google Shopping management agency. Revenues were declining Y/Y while media spend was increasing. Because the existing agency was not managing the program for profit, product ads were operating at a loss. The client felt a more sophisticated approach would allow for improvement, and chose Omnitail to rebuild and manage the program. Read how our agency successfully managed their Google Shopping campaigns!

Google Shopping Case Study

In this case study we’ll cover…

  • Marginal ROI Analysis
  • Multi-touch Attribution Analysis
  • Revenue Before and After Omnitail
  • How We Used Negative Keywords to Improve Performance
Author

Christina is an Analyst at Omnitail, and has experience working in content and email marketing in addition to digital advertising.