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Read the Rugs USA Case Study to See How We...

Utilized real-time margin data from customer transactions to increase profit

Implemented a profit-driven strategy to maximize efficiency

Increased total order by over 50% year over year

Increased revenue by over 80% year over year

From Unprofitable Shopping Ads to Exponential Growth

Rugs USA is an enterprise retailer of on-trend, high-end rugs at wholesale prices. Despite their size, they struggled to grow with their previous campaign strategy. That’s when they decided to partner with Omnitail to turn their Google Shopping ads around.

When we investigated their account we found they weren’t using a profit-driven strategy. We also noticed potential to utilize real-time margin data.

Once these shortcomings were accounted for Omnitail completely revitalized their digital marketing strategy. Our analysts used a method known as margin reconciliation to grow Rugs USA’s campaigns exponentially in just one year. Not only did profit grow, revenue grew 83%, and orders increased 84%!

Read how we did it in the Rugs USA case study:

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Author

Savannah is a Marketing Specialist at Omnitail. She has a Bachelor of Science in Marketing with a minor in Graphic Design from George Mason University. She enjoys working with the amazing team at Omnitail to create original, helpful content.